We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
Call anytime(888) 283-5051
 >   > 
Changing the Game: How Video Games are Transforming the Future of Business | [David Edery, Ethan Mollick]

Changing the Game: How Video Games are Transforming the Future of Business

Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity...in short, to make it fun to do business.
Regular Price:$19.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit!

Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools have used game-like simulators to train surgeons, reducing their error rate in practice by a factor of six. A recruiting game developed by the U.S. Army, for just 0.25% of the Army's total advertising budget, has had more impact on new recruits than all other forms of Army advertising combined. And Google is using video games to turn its visitors into a giant, voluntary labor force--encouraging them to manually label the millions of images found on the Web that Google's computers cannot identify on their own.

Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity...in short, to make it fun to do business.

This book is packed with case studies, best practices, and pitfalls to avoid. It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general.

  • In-game advertising, advergames, adverworlds, and beyond
  • Choose your best marketing opportunities--and avoid the pitfalls
  • Use gaming to recruit and develop better employees Learn practical lessons from America's Army and other innovative case studies
  • Channel the passion of your user communities
  • Help your customers improve your products and services--and have fun doing it
  • What gamers do better than computers, scientists, or governments
  • Use game...

    ©2009 Pearson Education, Inc.; (P)2008 Audible, Inc.

  • What Members Say

    Average Customer Rating

    3.5 (118 )
    5 star
     (18)
    4 star
     (38)
    3 star
     (48)
    2 star
     (11)
    1 star
     (3)
    Overall
    3.5 (42 )
    5 star
     (8)
    4 star
     (13)
    3 star
     (13)
    2 star
     (6)
    1 star
     (2)
    Story
    3.5 (44 )
    5 star
     (8)
    4 star
     (15)
    3 star
     (14)
    2 star
     (6)
    1 star
     (1)
    Performance
    Sort by:
    •  
      Lilach Cambridge, MA, USA 11-19-08
      Lilach Cambridge, MA, USA 11-19-08
      HELPFUL VOTES
      23
      ratings
      REVIEWS
      1
      1
      FOLLOWERS
      FOLLOWING
      1
      0
      Overall
      "Informative, useful book on games and business"

      This book is a rare example of a business book that is really enjoyable, immediately practical, and generally inspirational - think "The Tipping Point" meets "Good to Great" meets Super Mario Brothers. In a relatively short 6 hours, I was introduced to a range of video games, and shown how they can be used for everything from selling products to coming up with new innovations. The first hour is an introduction to games, with an overview of a variety of different game types. The next couple hours cover games for marketing, including some really cool examples in which real products were incorporated into games, and others where virtual items were turned real products. The next hour and a half focus on games for training and recruiting, with some neat cases from the military and Google. The final two hours show how games are going to be an important part of the future of business, giving examples of games being used to motivate people to work, to innovate, and even how games are being used to predict the future. Examples abound, and there are lots of good facts and figures.

      The book is informative, but even better, this book is fun! The authors have a sense of humor, keeping things light even as they provide lots of information. And there are tons of interesting ideas, entertaining examples, and amazing pieces of information (did you know people spent 9 billion man-hours in 2003 playing Windows Solitaire alone?).

      So, if you have a job dealing with marketing, product development, HR, strategy, or innovation, this is pretty much a must-read for understanding the future. If you just like games, you will find this a terrific read from people who know what they are talking about. And even if you don't fall into either of these categories, you will still find this book an interesting and fun introduction to the topic. My favorite book on Audible so far!

      23 of 24 people found this review helpful
    •  
      Roy Beaumont, TX, United States 02-20-09
      Roy Beaumont, TX, United States 02-20-09 Member Since 2005
      HELPFUL VOTES
      1706
      ratings
      REVIEWS
      471
      273
      FOLLOWERS
      FOLLOWING
      533
      0
      Overall
      "Eye Opening"

      For those who enjoy computer games and for those who know next to nothing about them, this book is for you. The sections on current uses of games for marketing and human resources is worth the price of admission. Anyone with even a marginal interest in where this industry can go and might go will be rewarded. Read this book quickly, because the material will become outdated quickly.

      5 of 5 people found this review helpful
    •  
      Saud United States 05-04-09
      Saud United States 05-04-09 Member Since 2007

      Learn, understand, then decide whether you accept or reject.

      HELPFUL VOTES
      532
      ratings
      REVIEWS
      270
      211
      FOLLOWERS
      FOLLOWING
      39
      71
      Overall
      "A Must Read for Gamers - and Businesspeople"

      This book pulls no punches with the facts about how games are becoming bigger than most businesses can comprehend.

      This is possibly the best "business" book I have heard thus far, and is a must-buy for anyone who is interested in video games and/or play a role in an business that wishes to endure in an age where those who stick to the old-fashion business plans are more likely to fall flat.

      I would give this book six stars if I could.

      4 of 4 people found this review helpful
    •  
      Jeff Milwaukee, WI, USA 02-05-09
      Jeff Milwaukee, WI, USA 02-05-09
      HELPFUL VOTES
      4
      ratings
      REVIEWS
      1
      1
      FOLLOWERS
      FOLLOWING
      0
      0
      Overall
      "Expert & Enjoyable"

      Mollick & Edery have done the unthinkable -- they have written a cutting edge technical business review and made it both enjoyable and comprehensible for both the business professional, and interested layperson. "Changing the Game" first brought me up to date on gaming technology and culture, and then allowed me a full understanding of its wide ranging benefits and applications in marketing, business, and HR. The audiobook reader was clear and professional. Highly recommended!!!

      4 of 4 people found this review helpful
    •  
      Pavel Czech Republic 01-21-09
      Pavel Czech Republic 01-21-09 Member Since 2008
      HELPFUL VOTES
      98
      ratings
      REVIEWS
      134
      79
      FOLLOWERS
      FOLLOWING
      8
      1
      Overall
      "Useful for non-gamers"

      Quite interesting research about computer games. You can find examples how to use games in marketing, hiring or training. The most interesting findings for me were actually examples of failures, including analysis of what and why specific approach didn't work.
      However, if you play or at least know games, like Sims, SimCity, WoW, SecondLife or Doom, there is not so much new for you.

      4 of 4 people found this review helpful
    •  
      Francisco Garcia 02-10-09 Listener Since 2008
      HELPFUL VOTES
      6
      ratings
      REVIEWS
      17
      6
      FOLLOWERS
      FOLLOWING
      0
      1
      Overall
      "Great audiobook and great information"

      This audiobook has a great information about the newest marketing strategies using video games. Its web page is really helpfull in order to understand the book.

      3 of 3 people found this review helpful
    •  
      Jonathan Waxhaw, NC, USA 06-10-09
      Jonathan Waxhaw, NC, USA 06-10-09
      HELPFUL VOTES
      8
      ratings
      REVIEWS
      60
      1
      FOLLOWERS
      FOLLOWING
      0
      0
      Overall
      "Only for people who don't know much about games."

      As an "enthusiast gamer" I found this book extremely boring. I appreciate the authors' effort to educate the broader audience about games and their benefits to companies as well as customers. However, I feel that most of the concepts described in this book are common knowledge to gamers. I would recommend this book to people who know little to nothing about modern video games.

      8 of 11 people found this review helpful
    •  
      Tim United States 05-28-12
      Tim United States 05-28-12 Member Since 2010

      I use my left foot to type my reviews.

      HELPFUL VOTES
      647
      ratings
      REVIEWS
      356
      352
      FOLLOWERS
      FOLLOWING
      104
      11
      Overall
      Performance
      Story
      "Games for New Business"

      Even though this book was published in 2008 or earlier, it is even more relevant now because we all play video games on our smart phones, social media, tablets, and of course game consoles. The market of yours standard bland billboard is not good because it's static and unmemorable. Think about driving to Las Vegas and seeing a billboard for mobile Poker games, that you play on your way to the Strip and you can redeem a voucher for a free buffet dinner, visiting that casino that was on the billboard. The authors made a valid point of what happened to Sony and PSP. Sony tried to lock their game systems down by copy protection, and yet PSP was stilled hack, after multiple security patches. The market is in gaming and it is very interesting to see what was then and what is now.

      1 of 1 people found this review helpful
    •  
      SunshineAndRain San Diego 05-20-12
      SunshineAndRain San Diego 05-20-12 Member Since 2012

      SunshineAndRain

      HELPFUL VOTES
      4
      ratings
      REVIEWS
      8
      6
      FOLLOWERS
      FOLLOWING
      0
      0
      Overall
      Performance
      Story
      "Interesting but sort of old news in 2012"
      Would you say that listening to this book was time well-spent? Why or why not?

      Very insightful, clearly the authors are experts in their field. The examples are fairly old by 2012 however. For example it talks about "Second Life" as an up-and-coming phenomenon.


      How would you have changed the story to make it more enjoyable?

      Update with new examples.


      1 of 1 people found this review helpful
    •  
      Meena Newark, NJ, United States 09-02-10
      Meena Newark, NJ, United States 09-02-10 Member Since 2010
      HELPFUL VOTES
      72
      ratings
      REVIEWS
      69
      34
      FOLLOWERS
      FOLLOWING
      3
      0
      Overall
      "Good book"

      A good book, well narrated. Thanks to Audible for having this in store. And price is also reasonable

      1 of 1 people found this review helpful
    • Showing: 1-10 of 10 results

      There are no listener reviews for this title yet.

    Report Inappropriate Content

    If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

    Cancel

    Thank You

    Your report has been received. It will be reviewed by Audible and we will take appropriate action.