The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
This book introduces the idea of design thinking - the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, and a viable business strategy. In short, design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply-chain management.
This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.
©2009, 2011 Tim Brown (P)2011 HarperCollinsPublishers
The first couple chapters are quite informative and useful. It lays out design thinking in a clear way and goes through what it involves, how to use it properly and effectively, etc. However, after that the rest of the book is just a long list of different projects that Ideo has done and changes it's undergone. I've walked away knowing a whole lot about Ideo and decent amount about design thinking. Overall, a good book though it could have knocked off an hour or so of the case studies.
No. His performance is robotic and sounds like an imitation of a text-to-speech mechanism. I think perhaps this is intentional? I've listened to Tim Brown and his colleagues speak frequently, and even if the book is read by someone else, why not make an effort to sound human?
he might be an expert on desing thining but... as a story teller. I want my money baaak >,
you could give my money back so I can try another book.
get the reader of the stieg larsson trilogy
I wanted to learn about Design Thinking, not just about the authors accomplishments.
I didn't learn anything.
He is fine.
When I decided to learn more about Design Thinking, I was expecting a book that would educate me. Instead, this book is a summary of the author's company's accomplishments.If you are looking for any level of detail as to how it's done, forget this book.
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