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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Audiobook

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.
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Publisher's Summary

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking - the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, and a viable business strategy. In short, design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.

Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply-chain management.

This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization's products or service to drive new alternatives for business and society.

©2009, 2011 Tim Brown (P)2011 HarperCollinsPublishers

What Members Say

Average Customer Rating

4.0 (192 )
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Performance
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  •  
    Cameron Montreal, QC, Canada 09-10-12
    Cameron Montreal, QC, Canada 09-10-12
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    "Starts strong, then becomes an Ideo advertisement"

    The first couple chapters are quite informative and useful. It lays out design thinking in a clear way and goes through what it involves, how to use it properly and effectively, etc. However, after that the rest of the book is just a long list of different projects that Ideo has done and changes it's undergone. I've walked away knowing a whole lot about Ideo and decent amount about design thinking. Overall, a good book though it could have knocked off an hour or so of the case studies.

    5 of 5 people found this review helpful
  •  
    Greg Borden San Jose ca 05-05-15
    Greg Borden San Jose ca 05-05-15 Member Since 2015

    Music muse

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    "Interesting concepts but an ad for company."

    Great examples of design thinkers.
    As a technologist it is important to step away.
    Compelling stories of 3rd world stories and startups

    I would love to work at that company, but better to start your own dream :)

    1 of 1 people found this review helpful
  •  
    C. Jacobs 11-18-15
    C. Jacobs 11-18-15 Member Since 2015

    Power User

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    "An interesting listen."

    I found this book to be more about the design thinking ideologies and less about the actual design thinking techniques. If you are looking for a book that outlines the process and complexities of design thinking and how to use it with your own inventions, you may want to skip this book. If you're looking for a sweeping overview of the design thinking methodology from the perspective of the CEO of IDEO, then it's definitely worth listening to. It really depends on where you're coming from. For those that say this book is merely a chronicle of all the great work that IDEO has done, you're right. It was written by their CEO! Go figure.

    0 of 0 people found this review helpful
  •  
    Balaban Lucian 10-13-15 Member Since 2015
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    "Very Abstract and hard to follow"

    For me it was hard to follow!
    I has very long sentences containing a lot of abstract information, no action points.
    The reading has no intonation.

    The content is very interesting but not revolutionary, don't expect a new way of thinking about design, or an actionable framework that you can implement in your organization.

    0 of 0 people found this review helpful
  •  
    Anthony Loyd Racine, WI 04-23-15
    Anthony Loyd Racine, WI 04-23-15 Listener Since 2006

    Tony Loyd

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    "Design at the speed of change"

    An excellent book on design thinking and customer-centric business. While the examples are becoming dated, the content is becoming increasingly important in the face of rapid change

    0 of 0 people found this review helpful
  •  
    Kemar Swaby 02-05-15
    Kemar Swaby 02-05-15 Member Since 2014
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    "Designer love"

    Very good listen for designers even a better read if you get a chance. It really gives some interesting insights on how design can affect a greater cause

    0 of 0 people found this review helpful
  •  
    Roger Smith Orlando, Florida United States 01-28-15
    Roger Smith Orlando, Florida United States 01-28-15 Member Since 2007

    Say something about yourself!

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    "Way to full for itself"

    ....You can transform the word by using design thinking to design solutions to colossal problems which non-designers can't touch. Everyone like Edison who has done anything great has now been rebranded as a design thinker. Design is cool. Design thinking is amazingly powerful, but you mere mortals cannot understand it....

    But they avoided really explaining what "design" and "design thinking" really are beyond ... learn from the user ... and make lots of prototypes.

    0 of 0 people found this review helpful
  •  
    Guy Haviv 10-15-14
    Guy Haviv 10-15-14
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    "Insightful but narration was terrible."
    Would you be willing to try another one of Tim Roberts’s performances?

    No. His performance is robotic and sounds like an imitation of a text-to-speech mechanism. I think perhaps this is intentional? I've listened to Tim Brown and his colleagues speak frequently, and even if the book is read by someone else, why not make an effort to sound human?


    0 of 0 people found this review helpful
  •  
    Ryan 02-11-13
    Ryan 02-11-13
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    "Summary of authors successes, no educational value"
    What could have made this a 4 or 5-star listening experience for you?

    I wanted to learn about Design Thinking, not just about the authors accomplishments.


    What was most disappointing about Tim Brown’s story?

    I didn't learn anything.


    What three words best describe Tim Roberts’s performance?

    He is fine.


    What character would you cut from Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation?

    The author.


    Any additional comments?

    When I decided to learn more about Design Thinking, I was expecting a book that would educate me. Instead, this book is a summary of the author's company's accomplishments.If you are looking for any level of detail as to how it's done, forget this book.

    1 of 2 people found this review helpful
  •  
    Jose AL AIN, United Arab Emirates 10-02-13
    Jose AL AIN, United Arab Emirates 10-02-13
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    "shallow"
    What disappointed you about Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation?

    he might be an expert on desing thining but... as a story teller. I want my money baaak >,<! a fine line is muuuch deeper- he goes to broad, too shallow.


    What could Tim Brown have done to make this a more enjoyable book for you?

    you could give my money back so I can try another book.


    How could the performance have been better?

    get the reader of the stieg larsson trilogy


    What reaction did this book spark in you? Anger, sadness, disappointment?

    flat.


    Any additional comments?

    very flat.

    0 of 3 people found this review helpful

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