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Career Warfare Audiobook

Career Warfare: 10 Rules for Building Your Successful Brand on the Business Battlefield

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Publisher's Summary

In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the listener's, and provides valuable lessons in the etiquette of reputation building.

©2004 David F. D'Alessandro; (P)2004 AMI

What the Critics Say

"A refreshing message...from someone who has fought many corporate wars." (The New York Times)

What Members Say

Average Customer Rating

4.3 (87 )
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4.3 (48 )
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4.5 (49 )
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Performance
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  •  
    Alexander Florida 03-05-08
    Alexander Florida 03-05-08 Member Since 2015
    HELPFUL VOTES
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    "A must read!"

    Career Warfare reaffirmed the things that I have seen and experienced in corporate life over my 15 years leading up to a senior management level. If you’ve been lucky enough to work for some someone like D.F. D’Alessandro you will have many, many ‘ah ha!’ moments while listening to this book. In my personal experience, working as a Director at a top-tier F.I, I can truly say that he is dead-on in regard to how decisions are made at the tops levels. This book can trigger a paradigm change for you. You will likely see yourself in a new light as a ‘product’ that you and you alone must market every day in order to build your own personal brand. At every turn you are faced with opportunities to enhance or destroy your personal brand and it is your personal brand that your bosses think about when you get (or don’t get) that promotion, bonus or raise. I have seen it with my own eyes, it really happens the way D.F. D’Alessandro describes it. From the moment you wake up with how you dress to how you treat the guy at the coffee shop, and with every interaction form the security guard and receptionist, to your staff, to your CEO, your clients, etc. you need to be conscious of how you are marketing and building your personal brand. The narration by G.Gardner was excellent and I gave this book 4 instead of 5 stars only because I was left wanting more from D.F. D’Alessandro.

    1 of 1 people found this review helpful
  •  
    Kristy R. Foster 05-21-15 Member Since 2015
    ratings
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    18
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    "Good Book"

    There are a few take aways in this book. I learned a few things that will help me in my career.

    0 of 0 people found this review helpful
  •  
    Nada DubaiUnited Arab Emirates 11-08-07
    Nada DubaiUnited Arab Emirates 11-08-07 Member Since 2010
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    2
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    "Excellent"

    This is a book worth listening to particularly if you're starting off your career.
    The author offers excellent advice on how to grow your personal brand to rise in the corporate ranks.

    He explains how decisions are really made. And it's NOT in business meetings.

    0 of 0 people found this review helpful
  •  
    Thomas Sandy Hook, CT, United States 09-11-06
    Thomas Sandy Hook, CT, United States 09-11-06
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    "Excellent"

    Excellent - a very practical career guide. The sections on how promotions are decided and corporate "Stockholm Syndrome" are spot on.

    0 of 0 people found this review helpful
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  • Bradley
    Portsmouth, Hampshire, United Kingdom
    12/7/06
    Overall
    "Well written, humourous and sound advice"

    I am listening to this book at the moment and fully recommend it to anyone interested in improving their career outcomes. The book clearly articulates the hidden opportunities and threats that pass by during a normal day in the corporate environment and how to understand how they can seriously unpick your otherwise excellent performance and frustrate progression at work. To cap it all the book is extremely well written with a quirky sense of humour that gets me too and from work with a smile on my face - buy it!

    0 of 0 people found this review helpful
  • Lisette
    London, United Kingdom
    11/22/12
    Overall
    "Brilliant"

    I am just getting my head back into the professional workplace after child-rearing and this was perfect to listen to. Practical and told in a meaningful way by sharing war stories from his career..



    I absolutely recommend it to anyone. Perhaps even more relevant to those who are plodding along in their careers and have hit an impass on progressing.

    0 of 0 people found this review helpful

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