The main objective of this audiobook is to provide you with basic knowledge about the USA; an overview of its economy, business culture, potential opportunities and an introduction to other relevant issues. Novice exporters, in particular will find it a useful starting point.
©2012 Ade Asefeso MCIPS MBA (P)2013 Ade Asefeso MCIPS MBA
I like this series. This one does not disappoint. I teach business law, and wanted a nice walk-through just as a refresher and to catch some details I might have left out of my lectures. This author seems well-informed and bright, and has put together a good succinct presentation. The perspective seems to be primarily from Britain, but many can benefit, even US locals. I am also raising the quality of the international aspects of my course by listening to various of the international versions of this series.
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