If you're bewildered by these questions, then Buy-ology will make everything clear.
Written by one of the world's top branding gurus, and drawing on state-of-the-art research, it shows why we don't always buy things for the reasons we think we do.
©2008 Martin Lindstrom; (P)2009 BBC Audiobooks Ltd
I have never written a review before but as I saw this book on sale again I thought I would advise people to save their money. I barely got through the book, but persisted. In short the book takes some old research, mixes it in with the writers own theory driven 'research', and ends up being a book that seems designed to pat his ego and potentially generate business for himself. It's narcissistic and dull!
This is an interesting book about how scanning the brain with MRI and such can reveal much about how fear, desire, and reward centers of the brain work to determine if we a likely to want to "BUY" a product, service, etc.
I found the book interesting at the start where the promise of understanding is first proposed. However, toward the middle of the book, I was beginning to wonder whether the book itself was not just marketing hype of a product which was the author himself.
In the end I was glad I did listen to the whole thing to the end, as the author was able to point out some interesting findings with regard to how the brain works, and how new ways of measuring sample customer response are likely to review population response and the reason for the population response.
Buy-ology is a fascinating study of why we buy, and how that differs from why we think we buy. The book is filled with examples and study results, but is never dry or difficult to understand.
I found myself excitedly relating parts of this book to marketing colleagues, which is always a good sign. I look forward to future releases by Lindstrom.
Sou um daqueles que ama o que faz, que tem nas veias, junto com sangue, zeros e uns. Analista SEO e Marketing Digital na Intelimen e blogueiro do AppsRadar
This book is perfect for anyone who needs to convince someone to buy what they want to sell, whether ideas or cars.
I really don't know
The results of brain scans are incredible, almost unbelievable
Listen the book, just it
"Do not waste your time and Money"
This is just a non-stop "Look at Me and How Fantastic I Am", very little science and lots of ego.
This book is poorly written, with excessive build up to each experiment.
The narration is overly enthusiastic and extremely irritating.
There are some very interesting points in this book, but they are too widely spaced, separated with endless irrelevant description and self praise. Avoid.
Unlike my last audiobook 'Freakonomics', I struggled to finish this one. As another reviewer has remarked, there is quite a lot of annoying self-praise by the author. This is not exactly the path breaking 'best thing since...' kind of research that the author would like us to believe. I listen to audiobooks a lot because I have a 2 hour commute to work, and quite often I found myself falling asleep listening to this book. However, there are a few bits that are interesting, and still makes a decent companion for long distance travel.
A very eye opening look into advertising and its sneaky methods of persuading you what to buy. All his points are interesting and backed up by experiments and tests, as some one who is interested in this topic it is a fantastic place to start. I thoroughly enjoyed this book.
I do agree with many of the other reviews it being a bit of an ego trip however if you can see past the ego their is alot of insightful information on multiple sensory marketing. This is also backed up by several other sources on the subject.
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