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Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product | [Rick Cesari, Ron Lynch]

Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product

Learn the secrets of direct-response marketing with the man who created the George Foreman Grill campaign. In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.
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Publisher's Summary

Learn the secrets of direct-response marketing with the man who created the George Foreman Grill campaign.

In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.

In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now gives you the secrets behind the successful campaigns that catapulted products into millions of homes.

  • Find out how to use direct response to create a "self-funding" marketing campaign.
  • Learn the techniques to building offers that will get people to respond to your products.
  • Use "high-touch" direct response marketing to build brand equity and drive sales at retail.
  • Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands.

Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else. Buy Now to launch your products and campaigns to new heights - and connect with customers as never before - with Cesari's market-leading insights.

Download the accompanying reference guide.

©2011 Rick Cesari (P)2012 Audible, Inc.

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  •  
    Jefferson Jacksonville, NC, United States 12-17-12
    Jefferson Jacksonville, NC, United States 12-17-12 Member Since 2009
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    "Overall this is a fantastic book"

    It gives great insight on the foreman grill success. I don't normally take to doing reviews but since I'm so satisfied with this book I figured I would.

    0 of 0 people found this review helpful
  •  
    Pat Pleasant Grove, Utah, United States 11-29-12
    Pat Pleasant Grove, Utah, United States 11-29-12 Member Since 2012
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    "Good "real-life" history on direct responce"
    Would you consider the audio edition of Buy Now to be better than the print version?

    I am sure both audio and print would be fine.


    Any additional comments?

    The books is sold as a how-to, and a good bit of the book is history of the authors DR business.The details and how-to starts in chapter 10, and I thought those details were a bit lite, I would like more information and resources to contact to get a start in the business.

    0 of 0 people found this review helpful
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