How do you avoid being mesmerized by the latest fads in business - while still benefiting from new ideas? Learn what it takes to "bust the fads" and win at business in 60 minutes of conversation and instruction by the author of Fad Surfing in the Boardroom. These are the subjects covered:
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"Cogent discussions of modern management mantras and manias." (Fortune)
"Ms. Shapiro demythologizes the whole range of management strategies that purport to solve every executive's quandary." (Wall Street Journal)
"Honest, witty, and perceptive...Required reading for anyone who still takes mission statements and 'core values' seriously." (Toronto Globe & Mail)
This book reveals the so simply obvious that is frequently lost to the fad rage. The writer could save millions in business consulting dollars and the jobs lost to pay for those consultants. She reveals the direct paths to success that are so simple a child can to it.
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