Businesses fail. Businesses die.
Businesses fade into oblivion.
Revolutions never die.
So start a revolution, not a business.
After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn't have a business plan, just a mission to revolutionize beer drinking and make other people as passionate about craft beer as they are.
Within a few years, BrewDog became one of the world's best-known craft breweries and fastest-growing beverage brands, famous for beers, bars, and crowdfunding. They've not only rewritten the record books - they've inadvertently forged a whole new approach to business.
Business for Punks bottles the essence of James' methods in an accessible, honest manifesto. Among his mantras:
Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It's an anarchic, indispensable guide to thriving on your own terms.
©2016 James Watt (P)2016 Penguin Audio
I'll summarize this whole book for you. break all the rules , do things your way , and brewdog is so amazing let me repeat that again brewdog is so amazing. this whole book was basically them patting themselves on their big fat backs. it was not useful it was not handy and I hated every second of it. I actually listened to the whole thing just to give this horrible review because I hated this book about that much.
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