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Business for Punks Audiobook

Business for Punks: Break All the Rules - the BrewDog Way

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Publisher's Summary

Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks, written and read by James Watt.

Don't waste your time on b******t business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.

In Business for Punks, BrewDog cofounder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

©2015 James Watt (P)2015 Penguin Books Limited

What Members Say

Average Customer Rating

4.5 (4 )
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4.3 (3 )
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Performance


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  • Jamie
    3/13/16
    Overall
    Performance
    Story
    "Must read - engaging, great story, useful advice"

    Picked this book on spur of the moment but so glad I finished it. Definitely worth reading - full of practical advice, humour and a great story!

    1 of 1 people found this review helpful
  • Paul
    3/10/16
    Overall
    Performance
    Story
    "great listen."

    lots of great ideas and entertaining ways to get the brain juices flowing for business

    1 of 1 people found this review helpful
  • Mr O Daniel
    1/18/16
    Overall
    Performance
    Story
    "exactly what you want and expect"


    Thought provoking from the start.
    Proof that following what happened in the past is a sure fire way to failure. Business today is about excellent products that people want, not cheap nastiness that large corporations tell us we want. This book has great examples and guidance on how to stand out.
    Thinking that can apply to any start up - not only beer brands.

    1 of 1 people found this review helpful
  • Ms. Christine B. Spence
    9/28/16
    Overall
    Performance
    Story
    "A must read for any small business owner"

    Loved the unconventional advice given. Great back story to brewdog and very inspiring.

    0 of 0 people found this review helpful
  • Richard Parkinson
    9/26/16
    Overall
    Performance
    Story
    "Worth a listen"


    A new approach compared to other books. Valuable information and tips. Will listen to it again soon

    0 of 0 people found this review helpful
  • peter
    liverpool, United Kingdom
    9/5/16
    Overall
    Performance
    Story
    "true genius"

    James demonstrates 21st century business doesn't need tip follow the same old establishment rules.

    0 of 0 people found this review helpful
  • MR S J E SAYERS
    6/23/16
    Overall
    Performance
    Story
    "Go your own way"

    James explains in his own punk and witty style how success in business in today's world requires a new way of thinking. Yours! Oh, and, get on with it....

    0 of 0 people found this review helpful
  • Leigh P.
    UK
    4/25/16
    Overall
    Performance
    Story
    "Nothing revolutionary"

    As hard as the author wishes it wasn't this is just another re hash of the same old same old but delivered at pace in a broad Scottish accent. It's ok, up beat but a bit lacking in substance.

    0 of 0 people found this review helpful
  • Craig
    3/10/16
    Overall
    Performance
    Story
    "Geordie gifts punk"

    a must read for anyone looking to be inspired...but don't listen to my advice!! (Geordie Gifts - inspired punk)

    0 of 0 people found this review helpful
  • MarkPT
    1/12/16
    Overall
    Performance
    Story
    "Disappointed!"
    Would you try another book written by James Watt or narrated by James Watt?

    No


    What could James Watt have done to make this a more enjoyable book for you?

    Was recommended this as a kick-arse motivation business book, but it just didn't relate


    Any additional comments?

    If you're looking to start a commercial/retail business this might help, but for single entrepreneurs /business peoples I found no real benefit. I lasted 3 hours in and had to ditch the last 2 as didn't find any benefit - fair play he's done the work and delivered, just not for me or single business people I'd say

    0 of 2 people found this review helpful

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