Told as the follow-on story to Millionaire Upgrade, Business Upgrade introduces the reader to the concepts of:
I BELIEVE (the leader),
WE BELIEVE (the team) and
THEY BELIEVE (the customer)
© and (P)2006 Richard Parkes Cordock
It is rare to come across a business book that is modeled around change and real life example. I have seen this very story in almost all of the companies I have worked with and am also able to reflect the model to my peers.
Completely invaluable and have read it twice.
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