We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
Business Analytics for Managers: Taking Business Intelligence Beyond Reporting | [Jesper Thorlund, Gert H. N. Laursen]

Business Analytics for Managers: Taking Business Intelligence Beyond Reporting

A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances. Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.
Regular Price:$19.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

World-class guidance for delivering the right decision support to the right people at the right time...

A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.

  • Proven guidance on developing an information strategy
  • Tips for supporting your company's ability to innovate in the future by using analytics
  • An understanding of BA as a holistic information discipline with links to your business's strategy
  • Practical insights for planning and implementing BA
  • How to use information as a strategic asset
  • Why BA is the next stepping-stone for companies in the information age today
  • Discussion on BA's ever-increasing role

Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

Download the accompanying reference guide.

©2010 SAS Institute, Inc. (P)2012 Audible, Inc.

What Members Say

Average Customer Rating

3.2 (13 )
5 star
 (4)
4 star
 (1)
3 star
 (4)
2 star
 (2)
1 star
 (2)
Overall
3.1 (9 )
5 star
 (3)
4 star
 (1)
3 star
 (1)
2 star
 (2)
1 star
 (2)
Story
3.6 (9 )
5 star
 (3)
4 star
 (2)
3 star
 (1)
2 star
 (3)
1 star
 (0)
Performance
Sort by:
  •  
    Sam Motes Tampa 01-25-14
    Sam Motes Tampa 01-25-14 Member Since 2011

    Audible obsessed lifelong learner.

    HELPFUL VOTES
    71
    ratings
    REVIEWS
    362
    212
    FOLLOWERS
    FOLLOWING
    9
    4
    Overall
    Performance
    Story
    "BA Manifesto"

    Reads as a business case for the Executive decision makers on the business justification for the business Analyst role and their tools including dashboards, KPIs, and data warehouse infrastructure. It espouses a delivery model of think big, start small, and deliver fast to build quick wins and build momentum on delivery of projects.

    0 of 0 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.