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Business Analytics for Managers Audiobook

Business Analytics for Managers: Taking Business Intelligence Beyond Reporting

A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances. Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.
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Publisher's Summary

World-class guidance for delivering the right decision support to the right people at the right time...

A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.

  • Proven guidance on developing an information strategy
  • Tips for supporting your company's ability to innovate in the future by using analytics
  • An understanding of BA as a holistic information discipline with links to your business's strategy
  • Practical insights for planning and implementing BA
  • How to use information as a strategic asset
  • Why BA is the next stepping-stone for companies in the information age today
  • Discussion on BA's ever-increasing role

Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

Download the accompanying reference guide.

©2010 SAS Institute, Inc. (P)2012 Audible, Inc.

What Members Say

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    David Vincent 01-05-16 Member Since 2014
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    "Not a practical approach to Business Analytics"

    I work in a Business Analytice consulting practice, and have completed over 300 projects, but I always continue to learn more. However, it is my opinion that the approach in this book lean more to a academic or theoretically approach rather than the practical approach I see clients implementing.

    1 of 1 people found this review helpful
  •  
    Dustin 08-22-15
    Dustin 08-22-15 Member Since 2015
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    "decent content"

    The content is decent, but the delivery was boring. You really have to be interested in it. I wish it had more details on the subject and how to use it and gain access.

    0 of 0 people found this review helpful
  •  
    Sam Motes Tampa 01-25-14
    Sam Motes Tampa 01-25-14 Listener Since 2009
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    Story
    "BA Manifesto"

    Reads as a business case for the Executive decision makers on the business justification for the business Analyst role and their tools including dashboards, KPIs, and data warehouse infrastructure. It espouses a delivery model of think big, start small, and deliver fast to build quick wins and build momentum on delivery of projects.

    0 of 0 people found this review helpful
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  • Dragonaholic
    3/6/15
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    "Very useful insights and starting point"

    I found the matter if fact presentation style and the pace of the presenter very good. I will have to listen again to note all the useful models and examples

    0 of 2 people found this review helpful

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