A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
©2011 John Warrilow (P)2011 Gildan Media Corp
Ex of voice: Helloh thereuh. How are youuuah? Wellah. Iam fiynuhhh. Thank youahh.
The entire book is like this!!!
The way the narrator speaks is the way they make fun of public speakers. A voice that is comically used in a way that we feel the person is full of themselves, having bloated sentences that extend the last letters of the word. At first I thought it was a joke, then I knew it was legit and it is VERY hard to listen to. Very obnoxious. Hard to listen to! Preview it and see if you can handle it. I wish I had...
The book is fine, the narrator blows it.
I'd recommend buying the real book--not listening to this audio book.
I'd avoid him as much as possible if I can.
It was hard to digest the content when you are distracted by the whiny voice that stops/starts without context of the whole sentence or paragraph.
I was very excited to get into the content of this book, however, the reader is so impossible to listen to, I can't get past 5 minutes at a time. The way he speaks is such a joke, I'm absolutely impressed the producers of the audiobook actually thought this was a good idea. Ouch. I've never had to write a review like this!
I couldn't get past the first few chapters, so I'm moving to the eBook as I still would like to read the book.
I wasn't sure I would like a fictional company story and tips weaved into this format. It went into good detail and the expert friend, Ted, had good and fairly complex tips. The fictional company was fairly realistic and I liked the part when the seller was fumbling over why he was selling to potential buyers.
The narrator is a little pole smokey. I have heard him on one other audio book and his delivery is smarmy. The end of most of his sentences sound like questions. You might want to listen to the 5 min sample to make sure you can handle this narrator.
The content is good for all level of business owners.
I have over 280 Audible titles 95% of theme are business\personal Development related and I review very or rate very few as many are the same after awhile. This was a stand out title and now has become an absolute favorite Top 3 by far. I just finished my 1st listen and I will be going back over and over again. Anyone is business to sell or not should own this book. There are many easy to follow actionable items that will give great freedom in your business. If E-myth is the entry class this is the advanced course.
If you're deaf you might be able to cope.
I couldn't tell you, I couldn't absorb the content.
The narrators voice is incredibly difficult to listen to and completely distracts from the content.
He uses voices that are excessively overblown and has a weird twang that he uses at the end of almost every sentence.
The end of every sentence.
I don't often write scathing reviews, but the narration of this book REALLY REALLY destroyed what is otherwise a good book.
I read a few comments about the narrator but chose to listen anyway. The same guy reads Napoleon Hill's "Think and Grow Rich". This is an excellent book for an entrepreneur looking to sell their business. The story is well written and the points at the end are very valuable. The next release should have a different narrator.
ZEN. LDS. GTD. FTW.
The narrator has a very signature style and it made the so-so story of Built to Sell more listenable. In fact, this is one of the few audiobooks I've listened to twice.
However, judging by the other remarks, I guess Erik's narration is a love it or hate it proposition. I personally thought it was great.
Yes, but with the caveat that the book is a little unrealistic in how fast a business can ramp up revenues (especially a logo design firm).
Better than E-Myth by a country mile.
Reader / writer. @timosolo
This book is great! As a business owner who got stuck into the trap of *being* the business, the concept really spoke to me. But the Nasally twang of the reader was so distracting I nearly couldn't finish it.
Rather read the book and then get John's "Automatic Customer" which is also very good, and read in a less distracting way!
"Expert advice for building a scalable business"
If you're looking to develop a scalable business and an asset you can sell, this is THE book that you need to read.
It shares practical advice to help develop systems that design business owners out of the day-to-day operations of their business and ensure consistency when dealing with customers. Applying this to my business, has paid for the book a thousand times over.
Simple story well written and well told. Very inspirational and it has been a catalyst for a lot of change within my business. Thoroughly recommend this to anyone who is looking to scale or sell their business.
This book really highlights the importance of having an exit strategy. So many of us take no notice of when people say have an exit strategy but this book points of why you need one. Written as a story so it is easy to follow along and listen to
"Excellent story to embed the concepts"
I found the storyline kept me entertained throughout a rather staid subject. Will find it easy to listen again to embed the core concepts.
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