We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Built-In Social: Essential Social Marketing Practices for Every Small Business | [Jeff Korhan]

Built-In Social: Essential Social Marketing Practices for Every Small Business

Here's how to redesign your business for social relevance and profitable success. The book is intended for mainstream businesses that want to get results from social-media networking and marketing but have been frustrated by the obstacles - namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes.
Regular Price:$19.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

How to redesign your business for social relevance and profitable success.

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community - even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success.

Intended for mainstream businesses that want to get results from social-media networking and marketing but have been frustrated by the obstacles - namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes.

Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth. Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.

©2013 Jeff Korhan (P)2013 Audible, Inc.

What Members Say

Average Customer Rating

3.5 (6 )
5 star
 (2)
4 star
 (1)
3 star
 (1)
2 star
 (2)
1 star
 (0)
Overall
4.0 (5 )
5 star
 (3)
4 star
 (0)
3 star
 (1)
2 star
 (1)
1 star
 (0)
Story
3.6 (5 )
5 star
 (2)
4 star
 (0)
3 star
 (2)
2 star
 (1)
1 star
 (0)
Performance


There are no listener reviews for this title yet.

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.