You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.
How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans.
©2010 Simon Middleton (P)2013 Audible Ltd
"Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand." (Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire)
"…lays out [all] the right questions for anyone launching a brand." (Director)
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"Exactly what the title says, brilliant!"
I recently started a business, this book helped me uncover many flaws within my brand, my story and business plan. If you have a business or in a business that involves a great deal of marketing. I highly recommend this book, some of it is obvious but there are lots of golden nuggets within. Thanks, F.
"Easy to Use But In Depth"
A great guide to brand for any small business or indeed any business owner really as it explains the process in a useful broken down real world fashion . Even if you can hire a brand person listen to this first so you can ask better questions and therefore get more out of them .
"Worth every minute."
Clear English speech. No name dropping and side lining as found in US books on the same subjects, Absolutely packed with information about how to go on. Forget the rest, this is the best! You won't be disappointed!
"Superb listening and great tool."
This book gives you a wonderful understanding about how to get a step in the right direction when starting your business. Great book.
"Need the physical book"
A great book to get you thinking about brands and what it consists of. However if I had a choice now, i'd get the physical book as there are lots of activities during the book which would be far easier to refer back to.
"Comprehensive guide for new brands"
An excellent walk through of a step by step process from an experienced person for those starting a brand or developing a relatively new one.
"It does what it says on the title."
It does what it says on the tittle.
After the audio. i have to have the book.
"More for starting off or fixing a brand problem"
Ideal for a business owner or someone looking for very practical ways to work on building a brand. Assumes no real knowledge of marketing. The performance is a bit weird in places, for example, every time a list is read out the speaker says 'bullet'!!!
Good thought provoking, inspiring and encouraging book. Will listen again.
If I had the time, yes.
"very well considered entry to branding"
I have to admit, this book sheds light on what it is to build a brand and gives plenty of activities and takeaway advice that can be put to good work.
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