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Break from the Pack: How to Compete in a Copycat Economy | [Oren Harari]

Break from the Pack: How to Compete in a Copycat Economy

Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show you how.
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Publisher's Summary

Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show you how.

Oren Harari starts by touring "Commodity Hell", and identifying 10 common mistakes that keep companies trapped in the pack. Next, Harari introduces six strategies for propelling your organization where competitors can't follow. Learn how to dominate markets (and when to leave them); how to create a "higher cause" that will mobilize stakeholders; and how to build a pipeline of cool, compelling products, in any industry. Harari reveals new ways to take customers far beyond mere "satisfaction", and shows how to innovate in even the most prosaic areas of a business. Learn how to avoid destructive mergers, and buy what really matters: talent, imagination, foresight, speed, rebelliousness, and inspiration. Finally, Harari offers a candid "12 Step" program for transforming leadership behavior to lead the charge, and leave competitors in the dust.

©2006 Oren Harari; (P)2006 Audible, Inc.

What the Critics Say

"While [Harari] isn't alone in his major emphasis, that 'to break from the pack, you must dominate some significant area of the market', his primer offers many useful, concrete tools for doing it." (Publishers Weekly)

What Members Say

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  •  
    Richard Shrewsbury, MA, United States 02-07-07
    Richard Shrewsbury, MA, United States 02-07-07 Member Since 2006
    HELPFUL VOTES
    11
    ratings
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    "Enjoyable Listen! Thought Provoking"

    The Book is broken into 3 sections, the first two sections are exceptional. The Author establishes the case for breaking from the pack by showing you how commoditized industries are getting and how key players are differentiating themselves in various ways. This Audio book is a nice compliment to “The World is flat”, since several of the issues covered in detail in the world is flat are touched upon in this book.

    My only complaint is section 3 which was good, but short. I wished it had a lot more examples. The other 2 sections spend a lot of time referring to section 3 with solutions to the challenges posed earlier. In Fairness he does cover solutions throughout the book with real business examples, but I just thought there would be more in section 3.

    11 of 11 people found this review helpful
  •  
    Anand Austin, TX, USA 07-27-07
    Anand Austin, TX, USA 07-27-07 Member Since 2006
    HELPFUL VOTES
    27
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    3
    3
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    Overall
    "Very good listen"

    This is really a wonderful book with many thought provoking ideas. Though the ideas themselves are not totally new and though they are common sense in most cases, just someone clearly specifying them in a clear manner helps. I have listened to the book several times and have definitely benifited from it. I will recommend this to anyone who wants to excel in whatever they are doing -- you just have to translate the author's advice to your situation.

    6 of 6 people found this review helpful
  •  
    Mathieu Toronto, Ontario, Canada 07-12-07
    Mathieu Toronto, Ontario, Canada 07-12-07 Member Since 2005
    HELPFUL VOTES
    22
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    "Great ideas all throughout"

    It seemed like every five minutes I was pulling over to the side of the road to make a note of how I could implement some of the author's ideas at my work. Lots of great meat and very little (if any at all) fluff.

    The author argues any company can become a leader in their industry by following specific guidelines and rules. He doesn't tell you to do something specifically (how could he or else everyone would do it) but he does explain how to recognize what you should be doing to break from the pack.

    4 of 4 people found this review helpful
  •  
    07-27-07
    07-27-07 Member Since 2006
    HELPFUL VOTES
    12
    ratings
    REVIEWS
    63
    7
    FOLLOWERS
    FOLLOWING
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    Overall
    "Very good listen"

    This is really a wonderful book with many thought provoking ideas. Though the ideas themselves are not totally new and though they are common sense in most cases, just someone clearly specifying them in a clear manner helps. I have listened to the book several times and have definitely benifited from it. I will recommend this to anyone who wants to excel in whatever they are doing -- you just have to translate the author's advice to your situation.

    0 of 0 people found this review helpful
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