We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
Branding in the Digital Age: You're Spending Your Money in All the Wrong Places (Harvard Business Review) | [David C. Edelman]

Branding in the Digital Age: You're Spending Your Money in All the Wrong Places (Harvard Business Review)

David C. Edelman, a co-leader of McKinsey & Company's Global Digital Marketing Strategy practice, reports on how driving online advocacy may be the most effective way to strengthen your brand.
Regular Price:$1.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

David C. Edelman, a co-leader of McKinsey & Company's Global Digital Marketing Strategy practice, reports on how driving online advocacy may be the most effective way to strengthen your brand.

This article was first published in the December 2010 issue of Harvard Business Review.

Want more Harvard Business Review?
Subscribe for one month or 12 months.
Get the latest issue.
Check out the complete archive.

©2010 by the President and Fellows of Harvard College, All Rights Reserved (P)2010 Audible Inc.

What Members Say

Average Customer Rating

3.7 (15 )
5 star
 (4)
4 star
 (5)
3 star
 (4)
2 star
 (1)
1 star
 (1)
Overall
3.8 (12 )
5 star
 (4)
4 star
 (4)
3 star
 (3)
2 star
 (0)
1 star
 (1)
Story
3.7 (12 )
5 star
 (3)
4 star
 (4)
3 star
 (4)
2 star
 (0)
1 star
 (1)
Performance
Sort by:
  •  
    Dorian Silverberg 06-20-14 Member Since 2013
    ratings
    REVIEWS
    2
    2
    Overall
    Performance
    Story
    "Dead on point!"
    Would you listen to Branding in the Digital Age: You're Spending Your Money in All the Wrong Places (Harvard Business Review) again? Why?

    I would not only listen to this again, but I have also passed this along to clients and friends who are indeed mismanaging their marketing budget. Excellent points and great examples to share with others. Great book to keep as a reference.


    0 of 0 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.