Branded!: How Retailers Engage Consumers with Social Media and Mobility Audiobook | Bernie Brennan, Lori Schafer | Audible.com
We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Branded!: How Retailers Engage Consumers with Social Media and Mobility | [Bernie Brennan, Lori Schafer]

Branded!: How Retailers Engage Consumers with Social Media and Mobility

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut, and Best Buy are featured.
Regular Price:$19.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut, and Best Buy are featured.

Branded!:

  • Provides a clear review of social media as well as the rapid changes in the development and use of mobility
  • Demonstrates why retailers cannot "wait and see", and must move rapidly
  • Shows how each company's social media and mobility initiatives are based on the individual personality of the company
  • Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data.

Download the accompanying reference guide.

©2010 SAS Institute Inc (P)2012 Audible, Inc.

What Members Say

Average Customer Rating

2.5 (13 )
5 star
 (2)
4 star
 (1)
3 star
 (2)
2 star
 (4)
1 star
 (4)
Overall
2.5 (11 )
5 star
 (1)
4 star
 (1)
3 star
 (3)
2 star
 (3)
1 star
 (3)
Story
2.9 (9 )
5 star
 (1)
4 star
 (2)
3 star
 (2)
2 star
 (3)
1 star
 (1)
Performance
Sort by:
  •  
    Tyler Pasadena, CA, United States 09-02-12
    Tyler Pasadena, CA, United States 09-02-12 Member Since 2011
    HELPFUL VOTES
    7
    ratings
    REVIEWS
    38
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Don't do it....there's better"
    Would you try another book from Bernie Brennan and Lori Schafer and/or Mark Ashby?

    no


    Has Branded!: How Retailers Engage Consumers with Social Media and Mobility turned you off from other books in this genre?

    yes


    How did the narrator detract from the book?

    I couldn't concentrate, the narrator lost me every few minutes. It was a mix of the slow story and the narration.


    Any additional comments?

    I didn't find any of the information to be different from what must of us already know.

    6 of 6 people found this review helpful
  •  
    Frank HOUSTON, TX, United States 10-17-12
    Frank HOUSTON, TX, United States 10-17-12 Member Since 2003
    HELPFUL VOTES
    16
    ratings
    REVIEWS
    80
    10
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    Performance
    Story
    "Seriously out of data"
    Would you try another book from Bernie Brennan and Lori Schafer and/or Mark Ashby?

    While the audio edition may be recent this is an old book with old data and mostly a waste of time..Example, no mention of Goggle+ or Pinterest.


    Would you ever listen to anything by Bernie Brennan and Lori Schafer again?

    Perhaps, if it is recent.


    What about Mark Ashby’s performance did you like?

    Very good


    You didn’t love this book... but did it have any redeeming qualities?

    Yes, some of the info is "timeless" but that doesn't make up for all the outdated info.


    3 of 3 people found this review helpful
  •  
    Dale Boise, ID, United States 03-22-13
    Dale Boise, ID, United States 03-22-13 Member Since 2011
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Very Poor Content"
    What would have made Branded!: How Retailers Engage Consumers with Social Media and Mobility better?

    Depth and analysis rather than empty headlines and content.


    Would you ever listen to anything by Bernie Brennan and Lori Schafer again?

    No


    Any additional comments?

    The text is a cheat; no depth, just regurgitated headlines.

    0 of 0 people found this review helpful
  • Showing: 1-3 of 3 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.