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Branded!: How Retailers Engage Consumers with Social Media and Mobility Audiobook

Branded!: How Retailers Engage Consumers with Social Media and Mobility

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut, and Best Buy are featured.
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Publisher's Summary

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut, and Best Buy are featured.

Branded!:

  • Provides a clear review of social media as well as the rapid changes in the development and use of mobility
  • Demonstrates why retailers cannot "wait and see", and must move rapidly
  • Shows how each company's social media and mobility initiatives are based on the individual personality of the company
  • Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data.

Download the accompanying reference guide.

©2010 SAS Institute Inc (P)2012 Audible, Inc.

What Members Say

Average Customer Rating

2.5 (15 )
5 star
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Overall
2.5 (13 )
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Story
2.9 (11 )
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Performance
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  •  
    Tyler Pasadena, CA, United States 09-02-12
    Tyler Pasadena, CA, United States 09-02-12
    HELPFUL VOTES
    10
    ratings
    REVIEWS
    44
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Don't do it....there's better"
    Would you try another book from Bernie Brennan and Lori Schafer and/or Mark Ashby?

    no


    Has Branded!: How Retailers Engage Consumers with Social Media and Mobility turned you off from other books in this genre?

    yes


    How did the narrator detract from the book?

    I couldn't concentrate, the narrator lost me every few minutes. It was a mix of the slow story and the narration.


    Any additional comments?

    I didn't find any of the information to be different from what must of us already know.

    6 of 6 people found this review helpful
  •  
    Frank 10-17-12
    Frank 10-17-12
    HELPFUL VOTES
    21
    ratings
    REVIEWS
    138
    11
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    Performance
    Story
    "Seriously out of data"
    Would you try another book from Bernie Brennan and Lori Schafer and/or Mark Ashby?

    While the audio edition may be recent this is an old book with old data and mostly a waste of time..Example, no mention of Goggle+ or Pinterest.


    Would you ever listen to anything by Bernie Brennan and Lori Schafer again?

    Perhaps, if it is recent.


    What about Mark Ashby’s performance did you like?

    Very good


    You didn’t love this book... but did it have any redeeming qualities?

    Yes, some of the info is "timeless" but that doesn't make up for all the outdated info.


    3 of 3 people found this review helpful
  •  
    Dale 03-22-13
    Dale 03-22-13
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Very Poor Content"
    What would have made Branded!: How Retailers Engage Consumers with Social Media and Mobility better?

    Depth and analysis rather than empty headlines and content.


    Would you ever listen to anything by Bernie Brennan and Lori Schafer again?

    No


    Any additional comments?

    The text is a cheat; no depth, just regurgitated headlines.

    0 of 0 people found this review helpful

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