Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut, and Best Buy are featured.
©2010 SAS Institute Inc (P)2012 Audible, Inc.
I couldn't concentrate, the narrator lost me every few minutes. It was a mix of the slow story and the narration.
I didn't find any of the information to be different from what must of us already know.
While the audio edition may be recent this is an old book with old data and mostly a waste of time..Example, no mention of Goggle+ or Pinterest.
Perhaps, if it is recent.
Yes, some of the info is "timeless" but that doesn't make up for all the outdated info.
Depth and analysis rather than empty headlines and content.
The text is a cheat; no depth, just regurgitated headlines.
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