©2001 David F. D'Alessandro; (P)2003 AMI
"Practical, psychologically astute, and clearly written, this book has much to offer businessfolk of all stripes." (Publishers Weekly)
In retrospect, I regret getting this book. The material put forward is less then significant and ill communicated. Time is scarce, most peoples time would be better spent investing in something else. I would recommend important books such as The Long Tail or Made to Stick as far superior alternatives.
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