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Brand Warfare Audiobook

Brand Warfare: 10 Rules for Building the Killer Brand

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Publisher's Summary

In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.

©2001 David F. D'Alessandro; (P)2003 AMI

What the Critics Say

"Practical, psychologically astute, and clearly written, this book has much to offer businessfolk of all stripes." (Publishers Weekly)

What Members Say

Average Customer Rating

3.6 (27 )
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  •  
    Charles las vegas, NV, USA 01-31-08
    Charles las vegas, NV, USA 01-31-08
    HELPFUL VOTES
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    3
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    Overall
    "Horrible"

    In retrospect, I regret getting this book. The material put forward is less then significant and ill communicated. Time is scarce, most peoples time would be better spent investing in something else. I would recommend important books such as The Long Tail or Made to Stick as far superior alternatives.

    2 of 2 people found this review helpful
  •  
    Klaus-M Schremser 09-08-09 Listener Since 2008
    HELPFUL VOTES
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    Overall
    "Good, not great"

    some interesting inputs on brand building, but nothing exeptional

    0 of 0 people found this review helpful

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