• Brand Real

  • How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
  • By: Laurence Vincent
  • Narrated by: Joe Geoffrey
  • Length: 8 hrs and 1 min
  • 4.1 out of 5 stars (18 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.
Brand Real  By  cover art

Brand Real

By: Laurence Vincent
Narrated by: Joe Geoffrey
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $24.06

Buy for $24.06

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.

Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint. Packed with proven, repeatable management practices, the audiobook shows you how to establish a sound, simple brand platform while avoiding the needless complexity that has tripped up many promising companies.

Author Larry Vincent presents cautionary tales from brands that have sputtered and failed, as well as instructive practices from brand giants such as Four Seasons, Apple, Google, Southwest Airlines, Flickr, and many others. With Brand Real you’ll learn how to connect the outward-facing elements of your brand logos, advertising, imagery, communications directly to the core elements of business strategy, and forge a powerful and lasting connection with your customers.

©2012 Laurence Vincent (P)2012 Gildan Media LLC

Critic reviews

"For anyone looking to brand or rebrand their company Brand Real is the audiobook for you. This is the branding bible." ( Actionable Books)

More from the same

What listeners say about Brand Real

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    8
  • 4 Stars
    6
  • 3 Stars
    3
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 4 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    5
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 4 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    7
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

A Sagacious and Illustrative Composition

Where does Brand Real rank among all the audiobooks you’ve listened to so far?

Top 10% of business related audiobooks

What did you like best about this story?

The abundant examples that showed the importance of each topic.

Any additional comments?

I am completely committed to building a world-class business and constantly refining my approaches to improve my business. With no prior reviews or knowledge of the author, I took a chance on Brand Real and was pleasantly surprised. First, Laurence Vincent appropriately describes the gravity of the commonly superfluous-seeming topic of business reputation through a plethora of admirable personal experiences examples. Second, he masterfully outlines an overview of strategies to properly create and/or manage a successful brand. Last, Laurence Vincent sets expectations one should have for the enduring work required to whole-heartedly take on such as task.
Although I immediately started making some changes in my business and near future plans after listening to the book, my positive feedback is the book could have transition better to a next step to implement all of the information. The full implementation of the book’s key points is overwhelming and will require multiple disciplined reviews of the information. Overall, I am glad I took the time to listen to the book and better understand this important aspect of every business. I strongly recommend the book for anyone who is serious about building or maintaining a first-rate business.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Relistening to it straight away.

An excellent book. Highly recommend. This is a book I know I'll listen to several times.

Cheers,

Simon Bailey

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!