Practical techniques for applying neuroscience and behavior research to attract new customers.
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.
©2012 Roger Dooley (P)2012 Audible, Inc.
As someone who has read a lot of books on neuroscience, behavioral economics and how our minds affect our behaviors, I thoroughly enjoyed Brainfluence for its ability to bring the best of the entire industry to a book of 100 tips.
By no means will one learn all about neuromarketing by reading Brainfluence, but you'll certainly receive a great primer, be exposed to some of the most fascinating studies in the industry, and be presented with dozens of additional authors, studies and books for future reference.
As a marketer, I've been using Brainfluence as a cook book full of ideas for our A/B testing program. Great book - highly recommended.
N/A - this is a business book
N/A - this is a business book
Each of the 100 chapters provided an actionable insight.
the major problem with this book is that it contains information based on other research already published by others and most of it was already written before. If you read the likes of Dan Ariely, Pradeep and Jonah Lehrer skip on this one. No brainers like "include a child in an ad" also add to the long list of why not buy this book. Really I was crying in my dreams remembering some of the very new, neuroscientifically proven ideas: if you have a face on your ad, the eyes will help point the reader's focus to a text you would like. Really? This is maybe 7 000 years old. Give me something new.
Yes, there is lots of value and it's presented in nice chunks to listen to again and again.
Very easy listen, short presentations on marketing tips we've heard before but presented in a way that makes them easy to learn and remember.
Download the table of contents by downloading the Kindle sample. 100 tips is a lot, and you can see what you've heard.
This was a great book that helps the reader understand how people come to decisions. I thought, wrongly, that we make our decisions analytically. What this author reveals is that very few decisions are actually driven by our analytic side. What drives our decisions is our subconsciousness which is primarily influenced by our emotions. If we can understand this then we can be way ahead in dealing with people. Lots of case studies are sited. I found this to be very interesting. Worth the read.
"100 Neuromarketing Insights"
With its many short chapters, Brainfluence offers non-stop insights into the many applications of neuroscience to marketing. The book is entertaining, but more importantly it is always practical.
You don't need to have a scientific background to get a lot of use from this book. The tips are very simply explained and often easy to apply.
"a perfect introduction to neuromarketing"
Dooley takes what can be a dense and complicated subject - the psychology of buying - and transforms it into bite-sized chunks which can be put into place by most businesses almost immediately. 100 "chapters" means it's easy to dip in and out of, and can easily be listened to alongside more "meatier" books. If you want more detail, try The Buying Brain by Pradeep, but this is great for any business wanting to think outside the box, and apply proven techniques that can increase their sales.
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