Book Yourself Solid, 2nd Edition

The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

By: Michael Port

Narrated by: Michael Port

Length: 10 hrs and 19 mins

Publisher's summary

According to the Small Business Administration, 90% of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales available—and it's laid out in Book Yourself Solid.

Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, 93% of business owners who have used the system have experienced a 34% increase in their total number of clients and a 42% increase in sales in the first year alone.

Original, wildly inspiring, personal, and provocative, Book Yourself Solid is an easy-to-follow road map for starting and growing your service business based on seven core self-promotion strategies. You'll not only learn how to develop a strong marketing plan and brand identity, but you'll also learn why self-promotion is absolutely critical to your success—and how to do it with passion and purpose. Even if you hate the idea of marketing and selling yourself, this practical, inspirational guide will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow. If you're a seasoned professional, you'll find the fresh ideas and tactics you need to keep bringing in new business for years to come. If you're a novice service professional looking for a complete business building system, you'll have the keys to unlock long-lasting business prosperity, security, and abundance for yourself and your family.

Once you make a name for yourself using the seven core strategies for self-promotion, you'll be able to run a profitable, meaningful, and absolutely booked-solid business overflowing with as many clients as your heart desires.

©2010 Michael Port (P)2011 Gildan Media Corp

Critic reviews

"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later." (Seth Godin, author of All Marketers Are Liars and Permission Marketing)

Productive Marketing Strategies

If you could sum up Book Yourself Solid, 2nd Edition in three words, what would they be?

A must read

Who was your favorite character and why?

N/A

Which scene was your favorite?

N/A

Was this a book you wanted to listen to all in one sitting?

Yes

Any additional comments?

If you are starting a business, this book will help you generate good loyal customers.

Awesome that it comes with a workbook

Not as humorous as Pumpkin Plan but far more practical. As a service provider I also felt it spoke directly to me.

what an egomaniac!

Would you recommend this book to a friend? Why or why not?

i would recommend the print version but not the audio. The narrator is horrible

Would you be willing to try another one of Michael Port’s performances?

nope

What did you take away from Book Yourself Solid, 2nd Edition that you can apply to your work?

being proactive.

Any additional comments?

not very tutorial or helpful.

Great comprehensive strategies

Michael is a great narrator and is emotional connected to the success of the reader which songs through in tone and content.

Great book; great performance!

Loved this book. Loved the energy of Michael. Hope to hear him 'live' someday. My wife is a real estate agent. I told her that this is a must read.

Great brand of building book!

As a sales and marketing professional I take branding and your personal brand very seriously. So I love to continuously consume new books with old and new ideas. Well Michael Port definitely hit the nail on the head many, many times in this book. So I highly recommend this for anyone looking to not just how to book yourself solid but more importantly also the how on building and growing your brand the right way!

Great Book!

Would you listen to Book Yourself Solid, 2nd Edition again? Why?

Yes, there is so much great information in it! But its long and you may need to go back and listen to parts as you complete the steps.

Any additional comments?

This book offers a lot of helpful tools to increase your sales!

Excellent Audiobook

I am impressed with Michael Port's Book Yourself Solid AND with his delivery of his material in this audiobook version!

Not just another pumped up get rich quick scheme, this book is full of helpful perspectives driving thoroughly described actions PLUS the reasons behind his suggestions. These are all based on a solid foundation of caring for both business owners & clients, & thoughtfully described experiences.

Going to dive in again!

Fantastic Ideas and Workbook

It's a great book. If you want a book to help your service-based business succeed, this is the book for you. The online marketing portion is very outdated, but the ideas are still valid. Great book overall.

Awesome

After being overwhelmed with too many options- this book was right on point and eight on the money! Highly recommend it!