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Book Yourself Solid, 2nd Edition: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling | [Michael Port]

Book Yourself Solid, 2nd Edition: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

According to the Small Business Administration, 90% of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales available—and it's laid out in Book Yourself Solid.
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Publisher's Summary

According to the Small Business Administration, 90% of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales available—and it's laid out in Book Yourself Solid.

Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, 93% of business owners who have used the system have experienced a 34% increase in their total number of clients and a 42% increase in sales in the first year alone.

Original, wildly inspiring, personal, and provocative, Book Yourself Solid is an easy-to-follow road map for starting and growing your service business based on seven core self-promotion strategies. You'll not only learn how to develop a strong marketing plan and brand identity, but you'll also learn why self-promotion is absolutely critical to your success—and how to do it with passion and purpose. Even if you hate the idea of marketing and selling yourself, this practical, inspirational guide will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow. If you're a seasoned professional, you'll find the fresh ideas and tactics you need to keep bringing in new business for years to come. If you're a novice service professional looking for a complete business building system, you'll have the keys to unlock long-lasting business prosperity, security, and abundance for yourself and your family.

Once you make a name for yourself using the seven core strategies for self-promotion, you'll be able to run a profitable, meaningful, and absolutely booked-solid business overflowing with as many clients as your heart desires.

©2010 Michael Port (P)2011 Gildan Media Corp

What the Critics Say

"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later." (Seth Godin, author of All Marketers Are Liars and Permission Marketing)

What Members Say

Average Customer Rating

4.1 (232 )
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Performance
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  •  
    Bonnie United States 08-06-12
    Bonnie United States 08-06-12 Listener Since 2008
    HELPFUL VOTES
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    "Excellent book overall"
    What did you love best about Book Yourself Solid, 2nd Edition?

    I was getting pretty ticked off by the first chapter - it seemed like it was starting off with too much praise and flattery to me the reader and not enough substance. I was about to turn it off in disgust but decided to listen to a full hour before deciding. I'm glad I did - once he gets past the "you're wonderful and this book will get you the success you deserve" (I hate books like that because that type of flattery usually is an attempt to hide a complete lack of substance) he actually starts giving lots of good advice on referral marketing. Very helpful, I'm implementing a lot of his ideas and highly recommend the book to any small business person looking to grow.


    4 of 4 people found this review helpful
  •  
    Jirko 01-07-13
    Jirko 01-07-13 Member Since 2010
    HELPFUL VOTES
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    "Fresh new ideas to start new product"
    What made the experience of listening to Book Yourself Solid, 2nd Edition the most enjoyable?

    The book gives new fresh ideas to accelerate the promotion of new professional activity. Most of the points are well known, but usually not applied in this order. It is clearly American way to do business. For Spanish marketing style it is a little bit too pushy.
    On the other hand the book is too much oriented to service area to offer services and does not give much idea with new, not yet known, products.


    Who was your favorite character and why?

    Not applicable


    What does Michael Port bring to the story that you wouldn’t experience if you just read the book?

    The audiobook allows to listen while walking, for fully occupied person the only time to dedicate to books.


    Was this a book you wanted to listen to all in one sitting?

    No


    Any additional comments?

    It will be appreciated if the next version of the book helps with new product positioning on market.

    3 of 3 people found this review helpful
  •  
    Kimberly Holmes Mobile AL 03-26-13
    Kimberly Holmes Mobile AL 03-26-13

    KimC

    HELPFUL VOTES
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    "Productive Marketing Strategies"
    If you could sum up Book Yourself Solid, 2nd Edition in three words, what would they be?

    A must read


    Who was your favorite character and why?

    N/A


    Which scene was your favorite?

    N/A


    Was this a book you wanted to listen to all in one sitting?

    Yes


    Any additional comments?

    If you are starting a business, this book will help you generate good loyal customers.

    2 of 2 people found this review helpful
  •  
    Bret La Jolla, CA, United States 12-03-12
    Bret La Jolla, CA, United States 12-03-12 Member Since 2011
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    "Highly recommend"
    What did you love best about Book Yourself Solid, 2nd Edition?

    Michael Port is teaching from experience of someone who has actually booked himself solid. He gives real techniques and tools that work today for you to promote your business, brand, product, or service and get speaking engagements. He offers an excellent unique approach to find partners who can help promote your business.

    His authentic approach is very refreshing, appealing and entertaining and is worth many times the price. As an entrepreneur i highly recommend this book to other entrepreneurs, small business owners and sales and marketing professionals.


    What did you like best about this story?

    That he reads the book himself and didn't hire a book reader


    2 of 2 people found this review helpful
  •  
    Camellia BOWIE, MARYLAND, United States 11-09-12
    Camellia BOWIE, MARYLAND, United States 11-09-12 Member Since 2012
    HELPFUL VOTES
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    "Great for obtaining new resources and tools"
    What does Michael Port bring to the story that you wouldn’t experience if you just read the book?

    An animated look into his coaching experiences that gives the connecting moments of "this can be me".


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Book Yourself Solid had the balance of resourceful content as well as laughter. Some of the beneficial resources that have worked great for me are the Book Yourself Solid Direct Outreach and Web Strategies. Although I am familiar with Face book and Twitter Michael Port shares a few additional twist to enhance your current profile.


    2 of 2 people found this review helpful
  •  
    Brett Adelaide, Australia 09-12-12
    Brett Adelaide, Australia 09-12-12
    HELPFUL VOTES
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    "Selling Without Selling, Made Simple"
    Would you consider the audio edition of Book Yourself Solid, 2nd Edition to be better than the print version?

    I found the audio version to the perfect way to turn my car into a university on wheels.


    What other book might you compare Book Yourself Solid, 2nd Edition to and why?

    I have done courses that cover the topics in this book, but they seem to jump too quickly into marketing instead of doing the ground work first.


    Which scene was your favorite?

    Developing your foundation was the most valuable part of the audiobook to me. Recognising who I am and what I have to offer, sets up any business person perfectly from the get-go.


    Was this a book you wanted to listen to all in one sitting?

    I couldn't wait to get back into my car to drive to work, just to listen in to Michael again.


    Any additional comments?

    This is my favorite book on self development so far. Awesome.

    2 of 2 people found this review helpful
  •  
    Renaissance Atlanta, GA, United States 10-15-11
    Renaissance Atlanta, GA, United States 10-15-11
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    "Only Read This Book if You Want to Be Booked Solid"

    This is an excellent read. If you want a book on this subject that is truly helpful, this is it. If you don't want to work at booking yourself solid--if you want a quick fix--you won't find it here. You'll have to change the way you work if you want this system to work for you. And you will have to take your time and WORK to build real relationships for this system to work for you. But, if you work it, it will work. Port shows you how in a smart, funny, down-to-earth, not too preachy way and provides you all of the tools and resources you need to succeed without your having to spend a ton of money to get access. Does he offer other services in his book? Yes. But you'll WANT to buy from this man who adds so much value to your business life in this book. Be prepared to be amazed in a world of the mediocre and unamazing business information.

    9 of 12 people found this review helpful
  •  
    Gil Michelini Indianapolis 12-11-13
    Gil Michelini Indianapolis 12-11-13

    Gil

    HELPFUL VOTES
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    "Great Ideas"
    What made the experience of listening to Book Yourself Solid, 2nd Edition the most enjoyable?

    Michael Port has ideas on how to market the service professional. Several reviewers complain that the book is more about selling his product and less on the ideas. Umm, the idea of Booking Yourself Solid IS his product.

    The only disadvantage to the audio version is not I need to go back and listen to it again to pull out all the concepts and instructions. The accompanying workbook does help with this.


    1 of 1 people found this review helpful
  •  
    will Kyle , TX, United States 12-01-13
    will Kyle , TX, United States 12-01-13

    I'm a reader, but I've been finding myself on the go a lot more lately. Audible to the rescue.

    HELPFUL VOTES
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    "Not Entirely What I was Expecting"

    First off, I loved the narration and writing style. Michael Port has some charisma, so it's not too surprising he was able to be successful in the service industry.

    I enjoyed the book, but there were a few parts I would've totally skipped over if I'd had a hardcopy. I remember thinking what is this guy talking about?! That's me though, maybe those will be the parts you need to hear.

    I listened to the book about 3 weeks ago, so as I sit here writing the review I'm trying to remember what stood out to me.

    The main thing that comes to mind is the necessity for service industry people to also create products. The point Port brought up is that there are only so many hours in a day that you can actually physically be in front of clients and that will eventually limit your earnings.

    With a product and a website, you can theoretically "make money while you sleep." IDK if he used that expression, but you hear that phrase thrown around a lot when people start talking about product creation.

    I think part of the idea was that even if you don't sell much of your product, having written a book on the subject of your service is going to give you authority in the market. For example, if you are a personal trainer who works with seniors and write a book, "Staying Fit Over 50," and market yourself as the author, even if you only sell two books potential clients will think you obviously know what you're talking about if you're writing books on the subject.

    You might take away different things than me, but I'd be willing to bet the $15 you spend on this book is going to be a good investment.

    1 of 1 people found this review helpful
  •  
    KeyExpert Elizabethton, TN 08-06-12
    KeyExpert Elizabethton, TN 08-06-12 Member Since 2009
    HELPFUL VOTES
    3
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    "Some good themes and ideas, but a bit outdated."
    Any additional comments?

    I would recommend this book to fellow business owners in the service industries. There are good ideas about really breaking down why you do what you do, and who you should be doing it for. Then some strategies for taking action on these themes.

    The book does not place as much of an emphasis on using technology and social media, which are some of the most cost-effective ways of building a business personality.

    Overall, though, not a bad read, and you can knock it out in a few days. Worth a credit.

    1 of 1 people found this review helpful
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  • Book Incatations
    UK
    12/23/12
    Overall
    "Read in conjunction with the book."

    There are many, many good service professionals out there who don't even get as far as meeting prospective clients, let alone selling to them. This audio gives practical insights into how to find and close more business. It is a practical look at how to succeed at the business development side of of being a service professional. I used this audio gave 'voice' to the book, which also own.

    0 of 0 people found this review helpful
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