We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
Blown to Bits: How the New Economics of Information Transforms Strategy | [Philip Evans, Thomas S. Wurster]

Blown to Bits: How the New Economics of Information Transforms Strategy

Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich information", customized products and services tailored to a niche market, or reach out to a broad, general market with watered-down information.
Regular Price:$17.47
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich information", customized products and services tailored to a niche market, or reach out to a broad, general market with watered-down information.

The new economics of information is blowing apart this traditional dichotomy. Increasingly, customers will have rich access to a universe of alternatives, suppliers will exploit direct access to your customers, and competitors will pick off the most profitable parts of your value chain. So where's your competitive advantage?

Blown to Bits demonstrates how companies can re-strategize to take advantage of the new economics of information. Using examples from a spectrum of industries, from financial services to health care, from consumer to industrial goods, from media to retail, Blown to Bits shows how to make the most of the new forces shaping competitive advantage.

© Philip Evans and Thomas S. Wurster. Published by arrangement with Harvard Business School Press; (P)2000 HighBridge Company

What Members Say

Average Customer Rating

3.7 (7 )
5 star
 (2)
4 star
 (2)
3 star
 (2)
2 star
 (1)
1 star
 (0)
Overall
4.5 (2 )
5 star
 (1)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Story
4.0 (3 )
5 star
 (1)
4 star
 (1)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Kenneth LEESBURG, VA, United States 11-15-10
    Kenneth LEESBURG, VA, United States 11-15-10 Member Since 2005

    Old & fat, but strong; American, Chinese, & Indian (sort of); Ph.D. in C.S.; strategy, economics & stability theory; trees & machining.

    HELPFUL VOTES
    328
    ratings
    REVIEWS
    235
    113
    FOLLOWERS
    FOLLOWING
    78
    0
    Overall
    "A Dense Substantive Treatise on Disintegration"

    The basic idea is that most theory on business structure is based on managing a tradeoff between reach and depth. For example in financial services you can offer a rich personal relationship with a ???broker??? (or the modern surrogate for a broker) to a few customers or you can offer generic ???self-help??? services to a wide range of customers. The thesis of the book is that the internet substantially eliminates this trade-off. You can have your reach and your depth both. This will destroy a lot of business models and even some of the theory about the construction of business models.

    They have a proposed fix that is not easy to summarize. Basically, businesses will be forced to unbundle or disintegrate in order to find the key value propositions and then do something with these gyms. They have some idea of what you need to do with the few true value centers, but this part seemed a bit fuzzy to me.

    Unlike many similar books the authors have actually thought deeply about the subject. This is not a fluff, hype, ???go internet???, hack job. The trouble is in its abridged form the book becomes too dense; it is hard to follow.

    1 of 1 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.