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Big Weed Audiobook

Big Weed: An Entrepreneur's High-Stakes Adventures in the Budding Legal Marijuana Business

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Publisher's Summary

Legal marijuana is the hottest story in the US today. Twenty-five states and the District of Columbia have authorized sales in some form; Denver has more legal marijuana dispensaries than Starbucks franchises. We are witnessing the dawn of a new industry. And like the early days of gourmet coffee chains, the rules and players are being established on the fly.

Christian Hageseth is the face of the revolution - an entrepreneur and father of three who worked in the white-collar professional world for 20 years before opening his first dispensary. The founder and chairman of Green Man Cannabis, the fastest-growing marijuana company in the country, he's the perfect tour guide through the wild frontier, where police hardly know what laws to enforce or parents what to tell their kids. He paints a colorful picture not only of how he got into the business but of the big interests that are eager to do the same - namely Big Tobacco, Big Agra, and Big Pharma.

He predicts a future where the marijuana market splits in two: the high-end, artisanal market, supplied by individual growers and small farms, and the mass market, covered by the cigarette giants and anyone bold enough to compete with them. Much like beer and coffee, your brand of weed will be just one more reflection of your lifestyle. It's an entrepreneur's dream, and Hageseth invites us along as he pitches skeptical investors, negotiates a shaggy cast of colleagues, and builds the biggest business he can.

©2015 Christian Hageseth (P)2015 Audible, Inc.

What Members Say

Average Customer Rating

4.5 (132 )
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4.3 (125 )
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Performance
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  •  
    Dhandforth LEXINGTON, MA, United States 07-05-15
    Dhandforth LEXINGTON, MA, United States 07-05-15 Member Since 2016
    HELPFUL VOTES
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    "Easy Intro to Brave New World"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, if interested in legal marijuana. This book is about 33% memoir, 33% about starting up a new business, and 33% editorial on legalizing marijuana.


    Who was your favorite character and why?

    The author is candid in his views about the business. But there are tremendous gaps in his story: how it destroyed his marriage; how he managed hiring and security practices; how he conducted product development; how he promoted his business to customers, etc.

    The good part of this book is that it is first peek into the brave new world of legal weed. Absolutely fascinating. The author doesn't paint in only gold tones, but also warns that this is like starting any other business. And that it is competitive. 50% of the dispensaries open in 2014 will be closed within 3 years.

    On the "editorial" side of things, the author illustrates how MJ busts are now more like speeding tickets and less like SWAT exercises. His read of the trends in the industry are also worth noting.


    Which scene was your favorite?

    The High Times convention, when the author was baked for the entirety of the convention. He wrote like he had the time of his life. Now I want to go, too.


    If you were to make a film of this book, what would the tag line be?

    The Other Green Economy


    3 of 3 people found this review helpful
  •  
    G. Crawford Des Moines, IA 06-05-15
    G. Crawford Des Moines, IA 06-05-15 Member Since 2016
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    "Enjoyable and informative"

    I enjoyed learning about this business. A lot of challenges and opportunities I surmise. Good luck to Mr. Hageseth

    1 of 1 people found this review helpful
  •  
    Carmenelisa Perez-Kudzma 08-30-16 Member Since 2016
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    "Great book from a great pioneer."

    This book resonated with me for a number of reasons. I enjoyed that it was narrated by the author and the genuine content of personal successes and failures was inspirational. I finished the book feeling as if I had gone through the building of Green Man cannabis with the Christian who is clearly shrewd business man and visionary. It's the full story that makes this book so great.

    0 of 0 people found this review helpful
  •  
    Erik Romero 08-05-16
    Erik Romero 08-05-16 Member Since 2015
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    "Outstanding. True insight into Cannabis Industry"

    Real life wisdom combined with powerful stories from a personal and business mindset. put this in mandatory required reading list young ganjapreneurs.

    0 of 0 people found this review helpful
  •  
    Nolan Moore 06-29-16
    Nolan Moore 06-29-16 Member Since 2016
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    "Great Ganjapenuer Story"

    The ups and downs of a coporate individuals late in life switch into the medical marijuana industry.

    0 of 0 people found this review helpful
  •  
    Aaron LaRue 06-02-16
    Aaron LaRue 06-02-16 Member Since 2015
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    "Great book for aspiring ganjaprenuers"

    I found this book insightful at a high level to give aspiring ganjaprenuers an idea of the present state of the business as well as where it is heading. I agree with many of the authors assertions about the future of this rapidly growing industry. I appreciated that he was more business minded in his approach. I highly recommend this book if you are considering entering this business.

    0 of 0 people found this review helpful
  •  
    Rolando 05-27-16
    Rolando 05-27-16
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    "Avid e-book listener"

    More light, more pounds. More pounds, more profit. Great book! It was wonderful to hear you traverse from the real estate industry to the infant legal cannabis industry.

    0 of 0 people found this review helpful
  •  
    Karen Erb Ohio 11-13-15
    Karen Erb Ohio 11-13-15 Member Since 2015
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    "Loved every minute of it"

    My audible library is long. It's filled with books since I have a long commute for work. This is by far my favorite book! It speaks to me. It's everything I believe about marijuana. It's everything I believe about nature and being one with it. Chris talks about finding his bliss and finally being happy. That's what I'm looking for. I'm going to listen to it again.

    0 of 0 people found this review helpful
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    Nathaniel 10-20-15
    Nathaniel 10-20-15 Member Since 2013
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    "Great primer on a new industry!"

    This is a great book about the birth of a new industry. Anyone interested in marijuana will love this book - but as an entrepreneur - what could beat a perspective on an industry in its infancy. This is history in the making and a ton of folks will be part of the windfall. Hageseth proves that nothing new is easy - but if you stick it out and be open to learning - well, then the sky is the limit. I really loved every chapter.

    0 of 0 people found this review helpful
  •  
    Amy 10-04-15
    Amy 10-04-15
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    "love this book"

    narrative was amazing it was hard to stop listening at all points during my drive to Colorado.

    0 of 1 people found this review helpful

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