Legal marijuana is the hottest story in the US today. Twenty-five states and the District of Columbia have authorized sales in some form; Denver has more legal marijuana dispensaries than Starbucks franchises. We are witnessing the dawn of a new industry. And like the early days of gourmet coffee chains, the rules and players are being established on the fly.
Christian Hageseth is the face of the revolution - an entrepreneur and father of three who worked in the white-collar professional world for 20 years before opening his first dispensary. The founder and chairman of Green Man Cannabis, the fastest-growing marijuana company in the country, he's the perfect tour guide through the wild frontier, where police hardly know what laws to enforce or parents what to tell their kids. He paints a colorful picture not only of how he got into the business but of the big interests that are eager to do the same - namely Big Tobacco, Big Agra, and Big Pharma.
He predicts a future where the marijuana market splits in two: the high-end, artisanal market, supplied by individual growers and small farms, and the mass market, covered by the cigarette giants and anyone bold enough to compete with them. Much like beer and coffee, your brand of weed will be just one more reflection of your lifestyle. It's an entrepreneur's dream, and Hageseth invites us along as he pitches skeptical investors, negotiates a shaggy cast of colleagues, and builds the biggest business he can.
©2015 Christian Hageseth (P)2015 Audible, Inc.
Yes, if interested in legal marijuana. This book is about 33% memoir, 33% about starting up a new business, and 33% editorial on legalizing marijuana.
The author is candid in his views about the business. But there are tremendous gaps in his story: how it destroyed his marriage; how he managed hiring and security practices; how he conducted product development; how he promoted his business to customers, etc.
The good part of this book is that it is first peek into the brave new world of legal weed. Absolutely fascinating. The author doesn't paint in only gold tones, but also warns that this is like starting any other business. And that it is competitive. 50% of the dispensaries open in 2014 will be closed within 3 years.
On the "editorial" side of things, the author illustrates how MJ busts are now more like speeding tickets and less like SWAT exercises. His read of the trends in the industry are also worth noting.
The High Times convention, when the author was baked for the entirety of the convention. He wrote like he had the time of his life. Now I want to go, too.
The Other Green Economy
This book resonated with me for a number of reasons. I enjoyed that it was narrated by the author and the genuine content of personal successes and failures was inspirational. I finished the book feeling as if I had gone through the building of Green Man cannabis with the Christian who is clearly shrewd business man and visionary. It's the full story that makes this book so great.
Real life wisdom combined with powerful stories from a personal and business mindset. put this in mandatory required reading list young ganjapreneurs.
I found this book insightful at a high level to give aspiring ganjaprenuers an idea of the present state of the business as well as where it is heading. I agree with many of the authors assertions about the future of this rapidly growing industry. I appreciated that he was more business minded in his approach. I highly recommend this book if you are considering entering this business.
My audible library is long. It's filled with books since I have a long commute for work. This is by far my favorite book! It speaks to me. It's everything I believe about marijuana. It's everything I believe about nature and being one with it. Chris talks about finding his bliss and finally being happy. That's what I'm looking for. I'm going to listen to it again.
This is a great book about the birth of a new industry. Anyone interested in marijuana will love this book - but as an entrepreneur - what could beat a perspective on an industry in its infancy. This is history in the making and a ton of folks will be part of the windfall. Hageseth proves that nothing new is easy - but if you stick it out and be open to learning - well, then the sky is the limit. I really loved every chapter.
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