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Big Data Audiobook

Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance

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Publisher's Summary

Get smart - learn to convert the promise of Big Data into real-world results.

There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results - and putting that in place to improve performance.

Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organisations large and small use the SMART model to get ahead.

©2015 Bernard Marr (P)2015 Audible, Ltd

What Members Say

Average Customer Rating

4.3 (32 )
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4.3 (27 )
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4.2 (27 )
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Performance
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  •  
    G. House Sr. Sherborn, MA, United States 09-11-15
    G. House Sr. Sherborn, MA, United States 09-11-15 Member Since 2016

    I am an avid listener. I listen between 75-100 hours per month on my iPhone: 60% fiction to 40% non-fiction.

    HELPFUL VOTES
    2518
    ratings
    REVIEWS
    607
    275
    FOLLOWERS
    FOLLOWING
    497
    1
    Overall
    Performance
    Story
    "Fluff Data"

    This book is targeted towards an absolute neophyte who is interested in understanding what the term big data means when he/she heard it advertised by IBM during last year's Superbowl.

    What this book does. It takes all the buzz words that can be found by google or Wikipedia, and defines them. Marr attempts to put big data a structure that is too simplistic it's akin to summing up raising a child as: birth, growth, teenage conflict, adulthood. True, but is it worth the credit? NO. This is a pass of "big data" proportions.

    12 of 17 people found this review helpful
  •  
    Mark D. 05-06-16
    Mark D. 05-06-16
    ratings
    REVIEWS
    12
    1
    Overall
    Performance
    Story
    "Valuable information very well organized"

    Not only what it is but also how to correctly implement big data as an insight and transformational tool in the business.

    0 of 0 people found this review helpful
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  • M. A. Jones
    Chichester, UK
    3/2/16
    Overall
    Performance
    Story
    "vaguely interesting but repetitive"

    A collection of a few anecdotes and general information on "big data". Some sections are akin to listening to someone read from a dictionary. It's fairly devoid of any in depth discussion. If you've never heard the term big data or possibly never even used a computer before, this book is for you.

    1 of 1 people found this review helpful
  • Amazon Customer
    9/13/16
    Overall
    Performance
    Story
    "A bit shallow"

    I was hoping for a more detailed overview of big data technologies, but been left a bit dissappointed. Author mostly talks about business strategies and focuses on putting down some overdone optimism of small/medium enterprises, instead of focusing on the big data itself

    0 of 0 people found this review helpful
  • researchschoar
    4/30/16
    Overall
    Performance
    Story
    "Dull and boring"
    What would have made Big Data better?

    Wanted to learn abt Big Data, artificial intelligence and how the big data is playing tole.
    so based on the reviews and ratings i took a plunge to get the book.
    Its dull and boring. I tried to contimue listening but it just not interesting
    Slow pace, no-new-thing, last time i ttied hearing was about 4-5 weeks back... And dont feel like continuing.


    0 of 0 people found this review helpful
  • João
    3/30/16
    Overall
    Performance
    Story
    "Excelente "

    Despite the fact that most of companies will not have access to the Big Data approach with the precision of Target or Amazon in a nearby future the book presents its possibilities in a very straightforward manner.

    0 of 0 people found this review helpful

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