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Beyond Powerful Radio Audiobook

Beyond Powerful Radio: A Communicator's Guide to the Internet Age: News, Talk, Information & Personality

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Publisher's Summary

Beyond Powerful Radio is a complete guide to becoming a powerful communicator for radio, Internet, TV, public speaking - for anyone who wants to learn to communicate powerfully. It's a cookbook for communicators and broadcasters to improve. It's practical; it's easy. You'll find techniques to create content, produce and host a show, grow an audience, news gathering, coverage of investigative and breaking stories, and writing and delivering commercial copy. Plus how to make money with your show, sales and marketing, and build programming for news, talk, producers, citizen journalism, copywriting, sales, commercials, promotions, production, research, fundraising, and more.

Plus: tips to assemble a winning team; develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and research and grow your audience.

Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities and storytellers.

©2011 Focal Press and Valerie Geller (P)2015 Valerie Geller

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  •  
    Valerie Geller New York, NY 10-08-15
    Valerie Geller New York, NY 10-08-15

    www.creatingpowerfulradio.com

    HELPFUL VOTES
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    "How to Find What You Need in This Book"
    If you could sum up Beyond Powerful Radio in three words, what would they be?

    If you want to communicate more powerfully, and get, keep and grow your audience across all platforms - read this!


    Any additional comments?

    BEYOND POWERFUL RADIO chapters show up in audible only as numbers, so if you’re looking for something specific,you may find the following navigational map with the correlating chapters useful - so you can more easily find what you need to become a more powerful communicator and fully use this book:

    1 – Book Opening By Valerie Geller
    2 Foreword by Tom Taylor, read by Barbara Blake
    3 Powerful Communicator-Quick Start Pages
    TOOLS Creating Content Across Any Platform
    4. Creating Powerful Content – No Longer “Just Radio”
    5. Are you a Generator or a Reactor?
    6. Personality Radio, Morning Shows
    7. From Rock to Talk (and anyone who wants to do a talk show!)
    8. Local vs. National Programming
    9. Performance & Formatics: Now that You’re On the Air…
    10. Finding & Developing Talent
    11. Airchecking
    12. Managing High Ego Talent
    13. Avoiding Burnout
    14. Show Prep
    15. Producers – Facing the Blank Page
    16. Talk Shows
    17. Call Screening
    18. Interview Techniques - for Journalists, Talk show Hosts & Music Personalities
    19. Public Service
    20. Becoming a Powerful Storyteller
    21. Your Voice – Improving Your Instrument
    News Chapters
    22. Creating Powerful News
    23. In Case of Emergency – What to do
    24. Citizen Journalism
    25. Traffic & Weather Together
    26. News-Writing
    27. News Anchoring
    28. Multi-version News
    29. Integrating News & Talk
    30.. Integrating TV, Radio & the Web
    IV. Working Across Multi-Platforms
    31. Audio Communication Across Multiple Delivery Platforms:
    – Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond...
    V. Marketing Content
    32. Promotion
    33. Branding – Building Your Brand Beyond Radio
    VI. Making Money
    34. Sales and Commercials
    35. Fundraising and Giving
    VII. Understanding the Audience
    36. LifeStage Demographics
    37. Research
    VIII. Final Notes
    38. Final Notes
    39. Thank you and Acknowledgements
    40. About the Author – Valerie Geller
    41. End. Copyrights.

    3 of 3 people found this review helpful
  •  
    JCALdigital 10-04-15
    JCALdigital 10-04-15 Member Since 2012
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    "Some great insights I'll be taking to my Podcasting."

    Not as much here for Podcasters as I was lead to believe... but what is applicable to Podcasting is incredibly insightful, intelligently explained, and most importantly deeply researched.

    Valerie herself is a great narrator, and her guests add some real weight to this program.

    3 of 3 people found this review helpful
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    Johanna 10-07-15
    Johanna 10-07-15
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    "ESSENTIAL FOR COMMUNICATORS"
    Would you listen to Beyond Powerful Radio again? Why?

    If you make your living from talking or if communicating compellingly is important to you then this book is brilliant. I love Geller's line "tell the truth and never be boring". But there's a lot more to it than that. There's great info here for anyone who does public speaking and really for all media professionals, radio producers, presenters, podcasters -. I'll be recommending it to anyone who will listen :)


    What was one of the most memorable moments of Beyond Powerful Radio?

    Geller's maxim - "Tell the truth and never be boring" is classic. And the more I think about it the more important it seems.


    What does Valerie Geller bring to the story that you wouldn’t experience if you just read the book?

    She reads it in a very engaging way and this compels you to take on board the messages. I think you get that when you read it too, but the force of her personality coming through in her reading makes her messages even more urgent. I like the way you can hear a smile in her voice at times. She's very likeable.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    So far it's made me laugh.


    Any additional comments?

    If you're a public speaker get it. If you're in media it's compulsory.

    2 of 2 people found this review helpful

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