What great ideas are you missing that are so close to your grasp?
In our world of chaos and change, what are you overlooking? If you knew the answer, you'd be a better innovator, better manager, and better investor.
This audiobook will make you better by teaching you how to overcome three neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teaching you six patterns of opportunity - convergence, divergence, cyclicality, redirection, reduction, and acceleration. Each pattern you'll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs, and ordinary people who unexpectedly made it big.
In an unparalleled study of 250,000 ideas, Jeremy and his TrendHunter.com team have leveraged their 100 million-person audience to study what actually causes opportunity: data-driven research that was never before possible. The result is a series of frameworks battle tested with several hundred brands and top executives at some of the most successful companies in the world who rely on Jeremy to accelerate their hunt for ideas.
Now, for the first time, you can learn the same tactics to out-innovate, outsmart, and outmaneuver your competitors. You will learn to see patterns and clues wherever you look that will put you on the smarter, easier path to finding those breakthrough ideas faster.
©2015 Jeremy Gutsche (P)2015 Random House Audio
"Jeremy Gutsche's latest book is a gem. Using a wealth of research and an array of great stories, he shows you how to avoid the traps that inhibit your progress. Then he shows you smart, useful tools to help you find breakthrough ideas better and faster." (Daniel H. Pink, NY Times best-selling author of To Sell Is Human and Drive)
"An instant classic! Jeremy has delivered a well-researched, passionate, inspiring book you will gulp and then study. It will lead to countless new ventures and adventures for those lucky enough to read it." (Seth Godin, best-selling author of What to Do When It's Your Turn)
"Gutsche nails it with this book. He’ll teach you neurological habits that can accelerate your success and make you into a fire-breathing, game-changing innovator of epic proportions." (Guy Kawasaki, former chief evangelist of Apple, chief evangelist of Canva, and best-selling author of The Art of Social Media)
I preordered this which is odd for me. that fact was largely based off of the four hour work week. I finished listening to this book less than a week which is extremely hard for me with a non-fiction title. the author really drew you in with great stories that not only brot the ideas being presented to life but also in several cases had heartstring-pulling ties to his own life that added another layer. definitely going to help my idea generation and judging and worth a second read.
For those familiar with management books, no, and vice versa
The author tried to make our way of thinking more tangible by comparing ways of thinking to farming and hunting but the essence of the story is not really new.
A biz case about wedding ring.
The author is the narrator and the combination of his accent and speed is somewhat annoying to me.
We have seen and many have witnessed these actions, but most of us for some reason haven't acted on this data. Jeremy does not just tell you where and when these things happened, but where to look for these changes, and to make your move inow.
Jeremy is quite playful and his read of this great "product launch, brand domination and creative advertising" book sometimes comes across like he's reading a lively children's book to me.
It is, however, a book loaded with lots of "cool" advertising campaigns. Case studies and stories. Often with details and behind the scenes strategies that most wouldn't notice until it's pointed out.
The book is based around a handful of principles and is mostly ideal for the $100M+ enterprise and/or the agencies that advise to or work with such companies.
While there are stories of the individual who started from nothing and used a creative tactic to gain market dominance, the execution of much of the principles is far more applicable to those are who already established and want to get "Better and Faster" in their business.
Advertising geeks will love it either way. But the true actionable items are for project managers and CMOs at established brands, or for consultants who advise to them.
As a fellow Canadian, it was nice to hear shout-outs and business case studies that are from our Canuck land (though most, of course, were international or US based).
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