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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry | [Marc Benioff, Carlye Adler]

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.
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Publisher's Summary

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

©2009 Mark Benioff; (P)2009 Audible, Inc.

What Members Say

Average Customer Rating

3.8 (203 )
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Performance
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  •  
    Rituparn San Francisco, CA 08-20-10
    Rituparn San Francisco, CA 08-20-10
    HELPFUL VOTES
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    "Startup guide"

    Apart from the fact that I have been a great fan of Salesforce as a company , have been impressed with this book throughly as Mark goes on explaining the startup challenges and the work around and unique - non conventional ways of surviving, thooughly enjoyed listening to the book

    1 of 1 people found this review helpful
  •  
    Daryl Tapping, Australia 08-13-10
    Daryl Tapping, Australia 08-13-10 Member Since 2008
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    "Great advice from an IT revolutionary"

    I thought this book was fantastic and very inspiring. It is not everyday you get to take lessons from one of the people who is shaping the modern business world.

    Great tips on what works, what doesn't, moving forward and all sorts of ins and outs from someone who has been there. I watched this company since before the turn of the century and I remain very inspired by this entire story.

    If you want to start your own business, and you feel as though they are all lined up against you, then this book is for you.

    1 of 1 people found this review helpful
  •  
    GINA ORANGE, CA, United States 10-11-12
    GINA ORANGE, CA, United States 10-11-12 Member Since 2011
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    "Awesome!"
    Where does Behind the Cloud rank among all the audiobooks you’ve listened to so far?

    Very interesting insight to the world of SAS


    Who was your favorite character and why?

    Marc


    Have you listened to any of Ax Norman’s other performances before? How does this one compare?

    no - can't compare


    Any additional comments?

    I would recommend! - Great business book

    0 of 0 people found this review helpful
  •  
    Mark Niagara Falls, ON, Canada 09-11-12
    Mark Niagara Falls, ON, Canada 09-11-12 Member Since 2009
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    "Loved it, enjoyable, educational, engageing"
    If you could sum up Behind the Cloud in three words, what would they be?

    End of Software...


    What does Ax Norman bring to the story that you wouldn’t experience if you just read the book?

    he reads it well, sounds engaged and really expressing it as if he wrote it.


    Was there a moment in the book that particularly moved you?

    Many


    0 of 0 people found this review helpful
  •  
    raouf toronto, ON, Canada 03-12-12
    raouf toronto, ON, Canada 03-12-12 Member Since 2011
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    "Amazing - Ethical Business (who'd of thunk it!)"
    Would you recommend this audiobook to a friend? If so, why?

    Highly recommend this to anyone (business related or just general life outlook). From a young age, people are always taught through osmosis (or traditional life and business education) that to be a true top performer in life, you have to be ruthless and morally bankrupted. In this book you will see that you don’t have to be ruthless, just firm and develop your morality to a sublime level while still rising to the top in your profession… dedication and hard work are still a must for sure.


    0 of 0 people found this review helpful
  •  
    Vincent Franklin, Australia 11-23-11
    Vincent Franklin, Australia 11-23-11
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    "Too much about marketing not much about business"

    I don't mind the play format since I enjoyed it with the audiobook Rework by Jason Fried founder of 37 Signals. I've listened to Rework twice and learned many insights.

    While I'm an admirer of Salesforces and the SAAS model Marc Benioff created I stopped halfway through this audiobook. There were just too much marketing for me and not enough about the business itself (leadership, management, challenges, finances, HR, operations, etc.).

    Paradoxically I felt the many plays I listened to had more to do with what was happening before than behind the curtain. Maybe what's behind the cloud is covered in later plays and maybe I will get back to it later on. But for now I've switched to another audiobook.



    0 of 0 people found this review helpful
  •  
    Amazon Customer AUSTIN, TX, United States 05-07-11
    Amazon Customer AUSTIN, TX, United States 05-07-11 Member Since 2010
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    "Inside the creation of salesforce"

    Fascinating to hear the founder and CEO of Salesforce describe the journey, from the genesis of the idea, to the startup days, to how to run an "established" company. Very enjoyable listen.

    0 of 0 people found this review helpful
  •  
    NYC Chris BRONX, NY, United States 02-08-11
    NYC Chris BRONX, NY, United States 02-08-11 Member Since 2010
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    4
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    "Concepts to be Understood"

    I view this book as a guide for a startup company for those with an entrepreneurial spirit.

    The "plays" in this book dictate corporate responsibility - which lends itself to sway human nature for corporatism. There are a ton a gems in this book, it's inspiring.

    0 of 0 people found this review helpful
  •  
    Tim LA, USA 11-18-10
    Tim LA, USA 11-18-10 Member Since 2010
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    "Great listen if you're planning a SaaS startup"

    I'm planning a SaaS startup, and this book was a great listen, lots of insights and tips on how to build a great company. A little too much detail on the philanthropy at times, but I guess that was one of the company's key visions.

    0 of 0 people found this review helpful
  •  
    Andy Westport, CT, United States 03-07-10
    Andy Westport, CT, United States 03-07-10 Member Since 2002
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    "a good listen if you're interested in SaaS"

    Nothing super profound or revealing, however, interesting to hear how Benioff started Salesforce.com and some of the guiding principals that have driven their success. Light on technology, heavier on the business. Worth a quick listen.

    0 of 0 people found this review helpful
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