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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry | [Marc Benioff, Carlye Adler]

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.
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Publisher's Summary

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

©2009 Mark Benioff; (P)2009 Audible, Inc.

What Members Say

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  •  
    Andy Westport, CT, United States 03-07-10
    Andy Westport, CT, United States 03-07-10 Member Since 2010
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    "a good listen if you're interested in SaaS"

    Nothing super profound or revealing, however, interesting to hear how Benioff started Salesforce.com and some of the guiding principals that have driven their success. Light on technology, heavier on the business. Worth a quick listen.

    0 of 0 people found this review helpful
  •  
    Roger Smith Orlando, Florida United States 01-12-10
    Roger Smith Orlando, Florida United States 01-12-10 Member Since 2007

    Say something about yourself!

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    Overall
    "More Cloud Please"

    Marc provides some good history of his company and advice on starting a business. I would have really liked to have had more about cloud computing itself. The topic is so hot, that knowing how a specific company uses it would have been very useful.

    1 of 3 people found this review helpful
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