We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Beer School: Bottling Success at the Brooklyn Brewery | [Steve Hindy, Tom Potter]

Beer School: Bottling Success at the Brooklyn Brewery

Is this a book for beer aficionados or business enthusiasts? Both, and it's as refreshing as a cold brew. In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States.
Regular Price:$24.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Is this a book for beer aficionados or business enthusiasts? Both, and it's as refreshing as a cold brew.

In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States.

If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures) and find out about:

  • Creating that all-important first business plan
  • Getting financing and/or recruiting investors
  • Using guerilla marketing, publicity, and community involvement to attract attention
  • Keeping employees educated and motivated
  • Partnering on events and networking for opportunities
  • Keeping your cool when the Mafia comes calling
  • Hiring "virgins" - why veteran salespeople can have problems in start-ups
  • Managing people, finances, expectations, and growth
  • Surviving a vociferous attack in Las Vegas when the odds against you are 8-to-1

    From the beginning, the odds were against Steve and Tom. It's estimated that eight out of ten businesses fail in their first year. Yet these entrepreneurs succeeded in a competitive arena dominated by mega-corporations and mega-money. The brew they began making in a Brooklyn brownstone over 20 years ago is now sold around the world. Their story, recounting the fears and obstacles they faced and the decisions and successes they shared, will inspire you. Like discovering the perfect brew or starting a business, reading this book is a heady experience. Cheers!

    ©2007 Steve Hindy and Tom Potter; (P)2009 Audible, Inc.

  • What the Critics Say

    "Its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive....they offer a compelling model and a heartening story." (Publishers Weekly)

    More from the same

    What Members Say

    Average Customer Rating

    3.8 (146 )
    5 star
     (42)
    4 star
     (55)
    3 star
     (36)
    2 star
     (9)
    1 star
     (4)
    Overall
    3.9 (98 )
    5 star
     (32)
    4 star
     (32)
    3 star
     (28)
    2 star
     (5)
    1 star
     (1)
    Story
    3.4 (102 )
    5 star
     (23)
    4 star
     (26)
    3 star
     (29)
    2 star
     (12)
    1 star
     (12)
    Performance
    Sort by:
    •  
      Chris - Audible Newark, NJ, United States 10-14-11
      Chris - Audible Newark, NJ, United States 10-14-11 Member Since 2011

      I'm an Audible editor, and I think this quote sums it up: "A voice is such a deep, personal reflection of character." - Daniel Day-Lewis

      HELPFUL VOTES
      226
      ratings
      REVIEWS
      71
      20
      FOLLOWERS
      FOLLOWING
      335
      31
      Overall
      Performance
      Story
      "Good story, bad narrator"
      Would you try another book from Steve Hindy, and Tom Potter and/or Steve Hindy, and Tom Potter?

      I would if they didn't narrate it.


      If you’ve listened to books by Steve Hindy, and Tom Potter before, how does this one compare?

      This is my first one.


      What didn’t you like about Steve Hindy, and Tom Potter’s performance?

      Steve Hindy trips over his own words (that he has written himself!) and has very strange cadence. Tom Potter does make up for it a little bit, but not enough to save this book.


      Do you think Beer School needs a follow-up book? Why or why not?

      No, it is a complete story of the Brooklyn Brewery for Tom and Steve.


      5 of 5 people found this review helpful
    •  
      Richard New York, NY, United States 04-28-13
      Richard New York, NY, United States 04-28-13 Member Since 2004
      HELPFUL VOTES
      22
      ratings
      REVIEWS
      328
      10
      FOLLOWERS
      FOLLOWING
      0
      0
      Overall
      Performance
      Story
      "Awesome book, horrible narrators!"

      A great story and a classic example of why you should NEVER allow the authors to read their own books! Tom almost put me to sleep every time he opened his mouth!

      1 of 1 people found this review helpful
    •  
      Tracy Anna, TX, United States 12-09-12
      Tracy Anna, TX, United States 12-09-12

      A Christian, Husband, & Geek - in that order!!

      HELPFUL VOTES
      29
      ratings
      REVIEWS
      24
      14
      FOLLOWERS
      FOLLOWING
      0
      0
      Overall
      Performance
      Story
      "Great Business Book"
      Any additional comments?

      This is a great business book , although the topic is about beer - there is really no brewing advice in this book. They give an over all information how there business grew & was sold for them - If yo like business books grab this one.

      1 of 1 people found this review helpful
    •  
      Eric 12-04-10
      Eric 12-04-10
      HELPFUL VOTES
      9
      ratings
      REVIEWS
      59
      9
      FOLLOWERS
      FOLLOWING
      0
      0
      Overall
      Performance
      Story
      "Good Business Book, Bad Beer Book"

      I like beer, I'm not really interested in starting a publicly traded multimillion dollar business. I did still find the book interesting and learned about the risks and drive in the business world. Definitely deterred me from starting any type of business. I run a small one man painting business. That's good enough for me, don't have to worry about funds to people to hire/fire. Book also gave a lot of incites to working in a business relationship between two people. So if you and your buddy are thinking about starting a business together this would be a very enjoyable business book to read together about a fun product. If you love beer and want to learn about beer making, or if your a home-brewer (like me) and are thinking about selling a couple bottles (vs. starting a huge beer making business) this is not the book for you. But if your thinking about starting a large brewery or any type of large company this is a very good book for that.

      3 of 4 people found this review helpful
    •  
      Patrick United States 06-13-14
      Patrick United States 06-13-14 Member Since 2012
      HELPFUL VOTES
      1
      ratings
      REVIEWS
      13
      2
      FOLLOWERS
      FOLLOWING
      0
      0
      Overall
      Performance
      Story
      "Save your money"
      Would you try another book from Steve Hindy and Tom Potter and/or Steve Hindy and Tom Potter ?

      The narration is awful! I had to stop listening to it. So monotonic and slow. They should have hired a professional narrator.


      0 of 0 people found this review helpful
    •  
      s Kailua Kona, HI, United States 08-09-13
      s Kailua Kona, HI, United States 08-09-13 Member Since 2012
      ratings
      REVIEWS
      1
      1
      Overall
      Performance
      Story
      "Overall good listen"

      I work in the beer industry performing quality control, and I am not planning to go into my own business. I listened to this book to learn more about the ins and outs of the business, and so I would be able to converse more with my superiors, so I got what I wanted from it. I think it really paints a picture of the brewing industry.

      0 of 0 people found this review helpful
    •  
      Wendy 08-09-13
      Wendy 08-09-13
      HELPFUL VOTES
      5
      ratings
      REVIEWS
      19
      4
      FOLLOWERS
      FOLLOWING
      0
      0
      Overall
      Performance
      Story
      "Could be a good book but lost my interest early on"
      What disappointed you about Beer School?

      The book could not keep my attention (personal preference only).


      What was most disappointing about Steve Hindy and Tom Potter ’s story?

      Slow pace, (personally) uninteresting subject matter.


      How did the narrator detract from the book?

      Average narration just did not grab me (again, just my personal preference).


      What reaction did this book spark in you? Anger, sadness, disappointment?

      None (that's the problem I guess)


      Any additional comments?

      No

      0 of 0 people found this review helpful
    •  
      She R. A. Mountain View, CA USA 04-30-13
      She R. A. Mountain View, CA USA 04-30-13 Member Since 2011
      ratings
      REVIEWS
      19
      1
      Overall
      Performance
      Story
      "Thinking of starting ANY business? Read this!"
      What did you love best about Beer School?

      I went in to this thinking the book would be similar to Stone's Brew Co. book. but I found this book to be really enlightening about how startups come about and the roller coaster ride that takes place following that dream.


      What was one of the most memorable moments of Beer School?

      When the "mob" peeks in for a visit.


      What does Steve Hindy and Tom Potter bring to the story that you wouldn’t experience if you just read the book?

      Hearing their experience going through a hold up at Brooklyn Brewing's offices was really riveting. I really don't know how they were able to keep their composure talking about this episode in the company's history.


      0 of 0 people found this review helpful
    •  
      A. S. Seattle, WA 04-26-13
      A. S. Seattle, WA 04-26-13 Member Since 2012
      HELPFUL VOTES
      9
      ratings
      REVIEWS
      58
      10
      FOLLOWERS
      FOLLOWING
      0
      0
      Overall
      Performance
      Story
      "Entrepreneurs' Success Story"
      Any additional comments?

      Growing up with parents that own a small company, I found the Steve and Tom's book to be a strangely familiar story of their journey to create a successful business. They tell the story of their start up beer brewing company from start to finish. At the beginning of the book they tell you that you may want to start you own business after reading this book. I was much more unsure about starting a business after reading about their adventure of ups and downs. I recommend any person interested in the beer business or business in general to read.

      0 of 0 people found this review helpful
    •  
      Luke Oakland, OR, United States 04-15-13
      Luke Oakland, OR, United States 04-15-13 Member Since 2008
      ratings
      REVIEWS
      31
      1
      Overall
      Performance
      Story
      "Hire a narrator!"
      Would you recommend this book to a friend? Why or why not?

      I would not recomend this book to a friend. I could only handle the narration for 30 minutes. The cadance was off to the story and zero emotion. You're telling the story of your life put a little feeling into it.


      How could the performance have been better?

      Stick to brewing, which they do very well by the way, and hire a narrator.


      Do you think Beer School needs a follow-up book? Why or why not?

      I was unable to listen to it all.


      0 of 0 people found this review helpful
    • Showing: 1-10 of 16 results PREVIOUS12NEXT

      There are no listener reviews for this title yet.

    Report Inappropriate Content

    If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

    Cancel

    Thank You

    Your report has been received. It will be reviewed by Audible and we will take appropriate action.