In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States.If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures) and find out about:
From the beginning, the odds were against Steve and Tom. It's estimated that eight out of ten businesses fail in their first year. Yet these entrepreneurs succeeded in a competitive arena dominated by mega-corporations and mega-money. The brew they began making in a Brooklyn brownstone over 20 years ago is now sold around the world. Their story, recounting the fears and obstacles they faced and the decisions and successes they shared, will inspire you. Like discovering the perfect brew or starting a business, reading this book is a heady experience. Cheers!
©2007 Steve Hindy and Tom Potter; (P)2009 Audible, Inc.
"Its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive....they offer a compelling model and a heartening story." (Publishers Weekly)
I'm an Audible editor, and I think this quote sums it up: "A voice is such a deep, personal reflection of character." - Daniel Day-Lewis
I would if they didn't narrate it.
This is my first one.
Steve Hindy trips over his own words (that he has written himself!) and has very strange cadence. Tom Potter does make up for it a little bit, but not enough to save this book.
No, it is a complete story of the Brooklyn Brewery for Tom and Steve.
I like beer, I'm not really interested in starting a publicly traded multimillion dollar business. I did still find the book interesting and learned about the risks and drive in the business world. Definitely deterred me from starting any type of business. I run a small one man painting business. That's good enough for me, don't have to worry about funds to people to hire/fire. Book also gave a lot of incites to working in a business relationship between two people. So if you and your buddy are thinking about starting a business together this would be a very enjoyable business book to read together about a fun product. If you love beer and want to learn about beer making, or if your a home-brewer (like me) and are thinking about selling a couple bottles (vs. starting a huge beer making business) this is not the book for you. But if your thinking about starting a large brewery or any type of large company this is a very good book for that.
A great story and a classic example of why you should NEVER allow the authors to read their own books! Tom almost put me to sleep every time he opened his mouth!
A Christian, Husband, & Geek - in that order!!
This is a great business book , although the topic is about beer - there is really no brewing advice in this book. They give an over all information how there business grew & was sold for them - If yo like business books grab this one.
At first it sounded like it was going to be a boring listen as far as the narrators voice, but glad I stuck with it. It turned into a great story of growing a business. I'd recommend it to any entrepreneur.
Yes. Very interesting topic. Great story and Great beer.
I can't believe they read this themselves. Tom was ok, but the parts Steve reads are very difficult to listen to. I thought it was very funny that they give advice about delegating tasks but allowed this very sub-par performance to be released. Would have been MUCH better with professional narration.
Good story for beer geeks. Always interesting to me to learn the history of an iconic company.
Narration leaves a little something to be desired. They could wake it up a bit. Like listening to NPR.
The books content is a good insight to the rise of craft beer in the New York scene. The authors use of the school device causes the book to suffer. The organization by subjects makes it difficult to follow throughout. A linear telling of the story would have been better. If you can trudge through this, core subject matter is interesting.
Great story. thanks for sharing your prospective and experience. I haven't brewed in about 3 years ,but your guys pumped me up. going to dust off my equipment and brew 5 gallons of West cost in sired pale ale this week.
"Excellent business advice - a brilliant honest and open insightful look into a craft breweries challenges"
A really great business book completely honest and openly on the two founders handling of all the key challenges they faced from formation through all its growth. Highly recommend
"Great book, poor narration."
Great content and very helpful both in business and beer. The major downside is it is poorly narrated by Steve Hindy making it a chore to listen to.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.