In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States.If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures) and find out about:
From the beginning, the odds were against Steve and Tom. It's estimated that eight out of ten businesses fail in their first year. Yet these entrepreneurs succeeded in a competitive arena dominated by mega-corporations and mega-money. The brew they began making in a Brooklyn brownstone over 20 years ago is now sold around the world. Their story, recounting the fears and obstacles they faced and the decisions and successes they shared, will inspire you. Like discovering the perfect brew or starting a business, reading this book is a heady experience. Cheers!
©2007 Steve Hindy and Tom Potter; (P)2009 Audible, Inc.
"Its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive....they offer a compelling model and a heartening story." (Publishers Weekly)
I'm an Audible editor, and I think this quote sums it up: "A voice is such a deep, personal reflection of character." - Daniel Day-Lewis
I would if they didn't narrate it.
This is my first one.
Steve Hindy trips over his own words (that he has written himself!) and has very strange cadence. Tom Potter does make up for it a little bit, but not enough to save this book.
No, it is a complete story of the Brooklyn Brewery for Tom and Steve.
A great story and a classic example of why you should NEVER allow the authors to read their own books! Tom almost put me to sleep every time he opened his mouth!
A Christian, Husband, & Geek - in that order!!
This is a great business book , although the topic is about beer - there is really no brewing advice in this book. They give an over all information how there business grew & was sold for them - If yo like business books grab this one.
I like beer, I'm not really interested in starting a publicly traded multimillion dollar business. I did still find the book interesting and learned about the risks and drive in the business world. Definitely deterred me from starting any type of business. I run a small one man painting business. That's good enough for me, don't have to worry about funds to people to hire/fire. Book also gave a lot of incites to working in a business relationship between two people. So if you and your buddy are thinking about starting a business together this would be a very enjoyable business book to read together about a fun product. If you love beer and want to learn about beer making, or if your a home-brewer (like me) and are thinking about selling a couple bottles (vs. starting a huge beer making business) this is not the book for you. But if your thinking about starting a large brewery or any type of large company this is a very good book for that.
The narration is awful! I had to stop listening to it. So monotonic and slow. They should have hired a professional narrator.
I work in the beer industry performing quality control, and I am not planning to go into my own business. I listened to this book to learn more about the ins and outs of the business, and so I would be able to converse more with my superiors, so I got what I wanted from it. I think it really paints a picture of the brewing industry.
The book could not keep my attention (personal preference only).
Slow pace, (personally) uninteresting subject matter.
Average narration just did not grab me (again, just my personal preference).
None (that's the problem I guess)
I went in to this thinking the book would be similar to Stone's Brew Co. book. but I found this book to be really enlightening about how startups come about and the roller coaster ride that takes place following that dream.
When the "mob" peeks in for a visit.
Hearing their experience going through a hold up at Brooklyn Brewing's offices was really riveting. I really don't know how they were able to keep their composure talking about this episode in the company's history.
Growing up with parents that own a small company, I found the Steve and Tom's book to be a strangely familiar story of their journey to create a successful business. They tell the story of their start up beer brewing company from start to finish. At the beginning of the book they tell you that you may want to start you own business after reading this book. I was much more unsure about starting a business after reading about their adventure of ups and downs. I recommend any person interested in the beer business or business in general to read.
I would not recomend this book to a friend. I could only handle the narration for 30 minutes. The cadance was off to the story and zero emotion. You're telling the story of your life put a little feeling into it.
Stick to brewing, which they do very well by the way, and hire a narrator.
I was unable to listen to it all.
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