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Beer School Audiobook

Beer School: Bottling Success at the Brooklyn Brewery

Regular Price:$24.95
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Publisher's Summary

Is this a book for beer aficionados or business enthusiasts? Both, and it's as refreshing as a cold brew.

In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States.

If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures) and find out about:

  • Creating that all-important first business plan
  • Getting financing and/or recruiting investors
  • Using guerilla marketing, publicity, and community involvement to attract attention
  • Keeping employees educated and motivated
  • Partnering on events and networking for opportunities
  • Keeping your cool when the Mafia comes calling
  • Hiring "virgins" - why veteran salespeople can have problems in start-ups
  • Managing people, finances, expectations, and growth
  • Surviving a vociferous attack in Las Vegas when the odds against you are 8-to-1

    From the beginning, the odds were against Steve and Tom. It's estimated that eight out of ten businesses fail in their first year. Yet these entrepreneurs succeeded in a competitive arena dominated by mega-corporations and mega-money. The brew they began making in a Brooklyn brownstone over 20 years ago is now sold around the world. Their story, recounting the fears and obstacles they faced and the decisions and successes they shared, will inspire you. Like discovering the perfect brew or starting a business, reading this book is a heady experience. Cheers!

    ©2007 Steve Hindy and Tom Potter; (P)2009 Audible, Inc.

  • What the Critics Say

    "Its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive....they offer a compelling model and a heartening story." (Publishers Weekly)

    What Members Say

    Average Customer Rating

    3.9 (215 )
    5 star
     (64)
    4 star
     (82)
    3 star
     (52)
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    Overall
    3.9 (161 )
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    Story
    3.4 (166 )
    5 star
     (38)
    4 star
     (45)
    3 star
     (48)
    2 star
     (19)
    1 star
     (16)
    Performance
    Sort by:
    •  
      Patrick United States 06-13-14
      Patrick United States 06-13-14 Member Since 2016
      HELPFUL VOTES
      2
      ratings
      REVIEWS
      15
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      "Save your money"
      Would you try another book from Steve Hindy and Tom Potter and/or Steve Hindy and Tom Potter ?

      The narration is awful! I had to stop listening to it. So monotonic and slow. They should have hired a professional narrator.


      0 of 0 people found this review helpful
    •  
      s Kailua Kona, HI, United States 08-09-13
      s Kailua Kona, HI, United States 08-09-13 Member Since 2014
      ratings
      REVIEWS
      3
      2
      Overall
      Performance
      Story
      "Overall good listen"

      I work in the beer industry performing quality control, and I am not planning to go into my own business. I listened to this book to learn more about the ins and outs of the business, and so I would be able to converse more with my superiors, so I got what I wanted from it. I think it really paints a picture of the brewing industry.

      0 of 0 people found this review helpful
    •  
      WMW 08-09-13
      WMW 08-09-13
      HELPFUL VOTES
      5
      ratings
      REVIEWS
      19
      4
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      FOLLOWING
      0
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      Performance
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      "Could be a good book but lost my interest early on"
      What disappointed you about Beer School?

      The book could not keep my attention (personal preference only).


      What was most disappointing about Steve Hindy and Tom Potter ’s story?

      Slow pace, (personally) uninteresting subject matter.


      How did the narrator detract from the book?

      Average narration just did not grab me (again, just my personal preference).


      What reaction did this book spark in you? Anger, sadness, disappointment?

      None (that's the problem I guess)


      Any additional comments?

      No

      0 of 0 people found this review helpful
    •  
      She R. A. Mountain View, CA USA 04-30-13
      She R. A. Mountain View, CA USA 04-30-13
      ratings
      REVIEWS
      19
      1
      Overall
      Performance
      Story
      "Thinking of starting ANY business? Read this!"
      What did you love best about Beer School?

      I went in to this thinking the book would be similar to Stone's Brew Co. book. but I found this book to be really enlightening about how startups come about and the roller coaster ride that takes place following that dream.


      What was one of the most memorable moments of Beer School?

      When the "mob" peeks in for a visit.


      What does Steve Hindy and Tom Potter bring to the story that you wouldn’t experience if you just read the book?

      Hearing their experience going through a hold up at Brooklyn Brewing's offices was really riveting. I really don't know how they were able to keep their composure talking about this episode in the company's history.


      0 of 0 people found this review helpful
    •  
      A. S. Seattle, WA 04-26-13
      A. S. Seattle, WA 04-26-13 Member Since 2016
      HELPFUL VOTES
      17
      ratings
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      77
      10
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      Story
      "Entrepreneurs' Success Story"
      Any additional comments?

      Growing up with parents that own a small company, I found the Steve and Tom's book to be a strangely familiar story of their journey to create a successful business. They tell the story of their start up beer brewing company from start to finish. At the beginning of the book they tell you that you may want to start you own business after reading this book. I was much more unsure about starting a business after reading about their adventure of ups and downs. I recommend any person interested in the beer business or business in general to read.

      0 of 0 people found this review helpful
    •  
      Luke Oakland, OR, United States 04-15-13
      Luke Oakland, OR, United States 04-15-13 Member Since 2015
      ratings
      REVIEWS
      52
      2
      Overall
      Performance
      Story
      "Hire a narrator!"
      Would you recommend this book to a friend? Why or why not?

      I would not recomend this book to a friend. I could only handle the narration for 30 minutes. The cadance was off to the story and zero emotion. You're telling the story of your life put a little feeling into it.


      How could the performance have been better?

      Stick to brewing, which they do very well by the way, and hire a narrator.


      Do you think Beer School needs a follow-up book? Why or why not?

      I was unable to listen to it all.


      0 of 0 people found this review helpful
    •  
      Andrew ELYRIA, OH, United States 06-09-12
      Andrew ELYRIA, OH, United States 06-09-12
      ratings
      REVIEWS
      1
      1
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      Performance
      Story
      "A book on business with a great story behind it"
      Would you consider the audio edition of Beer School to be better than the print version?

      No, there wasn't to much inflection in the authors voice at times. I was hoping for something a little more at some parts.


      Who was your favorite character and why?

      Steve and his interaction with the Mob


      What three words best describe Steve Hindy and Tom Potter ’s voice?

      Calm, inspiring, trustworthy


      Was this a book you wanted to listen to all in one sitting?

      Yes, it is a story of their brewery and it didn't jump around to much.


      Any additional comments?

      They talked about start to finish without many side stories. Everything seemed to be in a well thought out time line.

      0 of 0 people found this review helpful
    •  
      Two-Shy ROSEBURG, OR, United States 05-05-12
      Two-Shy ROSEBURG, OR, United States 05-05-12

      entrepreneur, starting a brewery, history, inspirational people, Christian, follow Biblical principals, Conservative, learner

      ratings
      REVIEWS
      3
      1
      Overall
      Performance
      Story
      "Considering starting a Brewery?"

      This is a great very technically detailed synopsis of how the Brooklyn brewery was conceived and the challenges faced during that time in New York Craft Brewing History. I have a great deal of appreciation For Tom and Steve for narrating their own book.... Although at times I wished they had not. Overall I give the narration a C+. Although fascinating Due to My personal dreams of Building a Craft brewery.

      0 of 0 people found this review helpful
    •  
      Kevin Richmond BC, British Columbia, Canada 09-25-11
      Kevin Richmond BC, British Columbia, Canada 09-25-11
      HELPFUL VOTES
      5
      ratings
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      "Great Story"

      This book I would recommend for any home brewer who has dreamed of opening their own brewery. Great stories of their successes an failures at the Brooklyn brewery. It does NOT have any home brewing tips or discussion about brewing itself ,but rather about the business of a brewery start up.

      0 of 0 people found this review helpful
    •  
      06-17-10
      06-17-10
      ratings
      REVIEWS
      1
      1
      Overall
      "Good Nuts and Bolts"

      This was a fun listen performed by the owners and operators of the Brooklyn Brewery.

      0 of 0 people found this review helpful

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