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Beer School: Bottling Success at the Brooklyn Brewery | [Steve Hindy, Tom Potter]

Beer School: Bottling Success at the Brooklyn Brewery

Is this a book for beer aficionados or business enthusiasts? Both, and it's as refreshing as a cold brew. In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States.
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Publisher's Summary

Is this a book for beer aficionados or business enthusiasts? Both, and it's as refreshing as a cold brew.

In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States.

If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures) and find out about:

  • Creating that all-important first business plan
  • Getting financing and/or recruiting investors
  • Using guerilla marketing, publicity, and community involvement to attract attention
  • Keeping employees educated and motivated
  • Partnering on events and networking for opportunities
  • Keeping your cool when the Mafia comes calling
  • Hiring "virgins" - why veteran salespeople can have problems in start-ups
  • Managing people, finances, expectations, and growth
  • Surviving a vociferous attack in Las Vegas when the odds against you are 8-to-1

    From the beginning, the odds were against Steve and Tom. It's estimated that eight out of ten businesses fail in their first year. Yet these entrepreneurs succeeded in a competitive arena dominated by mega-corporations and mega-money. The brew they began making in a Brooklyn brownstone over 20 years ago is now sold around the world. Their story, recounting the fears and obstacles they faced and the decisions and successes they shared, will inspire you. Like discovering the perfect brew or starting a business, reading this book is a heady experience. Cheers!

    ©2007 Steve Hindy and Tom Potter; (P)2009 Audible, Inc.

  • What the Critics Say

    "Its counsel is sound and its prose lively, and it should appeal to both wannabe industrialists and beer drinkers, not that those categories are mutually exclusive....they offer a compelling model and a heartening story." (Publishers Weekly)

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    What Members Say

    Average Customer Rating

    3.8 (152 )
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    3.9 (103 )
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    Story
    3.4 (108 )
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    Performance
    Sort by:
    •  
      Andrew ELYRIA, OH, United States 06-09-12
      Andrew ELYRIA, OH, United States 06-09-12
      ratings
      REVIEWS
      1
      1
      Overall
      Performance
      Story
      "A book on business with a great story behind it"
      Would you consider the audio edition of Beer School to be better than the print version?

      No, there wasn't to much inflection in the authors voice at times. I was hoping for something a little more at some parts.


      Who was your favorite character and why?

      Steve and his interaction with the Mob


      What three words best describe Steve Hindy and Tom Potter ’s voice?

      Calm, inspiring, trustworthy


      Was this a book you wanted to listen to all in one sitting?

      Yes, it is a story of their brewery and it didn't jump around to much.


      Any additional comments?

      They talked about start to finish without many side stories. Everything seemed to be in a well thought out time line.

      0 of 0 people found this review helpful
    •  
      Two-Shy ROSEBURG, OR, United States 05-05-12
      Two-Shy ROSEBURG, OR, United States 05-05-12 Member Since 2012

      entrepreneur, starting a brewery, history, inspirational people, Christian, follow Biblical principals, Conservative, learner

      ratings
      REVIEWS
      3
      1
      Overall
      Performance
      Story
      "Considering starting a Brewery?"

      This is a great very technically detailed synopsis of how the Brooklyn brewery was conceived and the challenges faced during that time in New York Craft Brewing History. I have a great deal of appreciation For Tom and Steve for narrating their own book.... Although at times I wished they had not. Overall I give the narration a C+. Although fascinating Due to My personal dreams of Building a Craft brewery.

      0 of 0 people found this review helpful
    •  
      Kevin Richmond BC, British Columbia, Canada 09-25-11
      Kevin Richmond BC, British Columbia, Canada 09-25-11
      HELPFUL VOTES
      3
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      "Great Story"

      This book I would recommend for any home brewer who has dreamed of opening their own brewery. Great stories of their successes an failures at the Brooklyn brewery. It does NOT have any home brewing tips or discussion about brewing itself ,but rather about the business of a brewery start up.

      0 of 0 people found this review helpful
    •  
      06-17-10
      06-17-10
      ratings
      REVIEWS
      1
      1
      Overall
      "Good Nuts and Bolts"

      This was a fun listen performed by the owners and operators of the Brooklyn Brewery.

      0 of 0 people found this review helpful
    •  
      Matt Bakersfield, CA, United States 06-02-10
      Matt Bakersfield, CA, United States 06-02-10
      HELPFUL VOTES
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      "Decent"

      I mostly enjoyed this book. It was especially interesting to hear about the earlier startup stuff. Steve, however, is a HORRIBLE reader, which is surprising considering his background as a reporter. His reading was very stiff and awkward and sometimes sounded like he didn't understand the words he was reading. He should have done more takes to get it right. Tom, on the other hand did a much better reading. They both seem like decent enough guys and the book is fairly interesting. Worth checking out.

      0 of 0 people found this review helpful
    •  
      Kaydin Santa Cruz, CA, USA 09-14-09
      Kaydin Santa Cruz, CA, USA 09-14-09 Member Since 2009
      HELPFUL VOTES
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      "Great Listen!!!"

      I really enjoyed the story, Steve's voice was a little hard to get used to at the beginning but he grows on you. Tom is very collected and well spoken.

      1 of 2 people found this review helpful
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