The definitive A-to-Z guide to researching, selecting, and starting a viable franchise business...
With more and more professionals looking for alternatives to traditional corporate employment, Become a Franchise Owner! informs would-be franchise owners of the joys and perils of purchasing a franchise. Authored by a trusted, feisty, tell-it-how-it-is independent franchise industry insider, this book offers straightforward, step-by-step tips and advice on how to properly (and carefully) research and select a franchise business.
Owning a franchise isn't for everyone; in fact, as Joel Libava says, "it's really not for most people." But if it is for you, this book can guide you in starting your own successful franchise business.
©2012 Joel Libava (P)2012 Audible, Inc.
The author made listening to this book more painful than owning a franchise could ever be... or maybe that was his objective. If getting through this audiobook was a true test of my ability to own a franchise, I failed miserably. The author has about 3 hours of introduction, and in that three hours, I think I obtained 2.5 mins of actual concrete information on franchise ownership. This book is filled with half a dozen hypothetical personal stories (yes, i know, i said the same thing) and approximatly zero cold hard facts. To top it off, the author's method of speaking to his audience is belittling, obnoxious and completely self righteous. I just couldn't take it anymore, I had to cut the cord after 4 hours of listing to useless antidotes and circling around the objective at hand, which was, just in case the author is reading this: To inform his audience on how to be a successful franchise owner! If I was the author, this book would have a 2 minute introduction and then jump into the facts, which should consist of: industry terms (jargon) used in by franchisers and franchise lawyers, and what do they mean? What does it mean to be a potential franchisee? When should you start preparing yourself for obtaining a franchise (6 months, 12 months, 24 months before the doors actually open), What steps should one take in order to prepare for being a franchisee (in numerical order)? What can be found in those contracts they give you? What are your options for an early escape if you decide you want to quit? How to make it to your ten year agreement when times get hard. How important is having a partner or financial backer? and what can one do to safe guard themselves from failure, buffer risk, and find financing, ect., all this should be answered WITHOUT STORIES!!! Im not a child, I don't need cautionary tails before bedtime, Im a busy adult that needs facts, FAST! so I can be decisive and complete in my research, so I can make the right decision. Don't waste my time, I hate that. I have never written a product review before, but I hated this book so much, i had to get out my frustrations. So much could be covered in the first four hours, and nothing was, except stories about how people suck at running franchises, and how the author is a guru (who also, admittedly, sucked at running his own franchise), and how you've come to the right book... blah blah blah... refund!
This beginner guide to considering a franchise was a pretty good read it to get the basics down of what to think about and how to methodically approach franchise ventures. The constant plugging of other marketers was really annoying though…
I would definitely listen to this book again; in fact, I have already started doing just that. I am a very analytical person and when it comes to research, I consider myself someone who covers all the bases and goes above and beyond to get in-depth knowledge about a subject but Joel Libava gave me tips that even I hadn't thought of. This book has become my guide in the franchise research process!
If you are thinking of to buying a franchise and do not take the time listen to this book you are doing yourself a great disservice. Invest a little time and money, listen to this book, and heed its advice, you will be glad that you did!
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