We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Barack, Inc.: Winning Business Lessons of the Obama Campaign | [Barry Libert, Rick Faulk]

Barack, Inc.: Winning Business Lessons of the Obama Campaign

The election of Barack Obama as president of the United States was surely one of the least likely and most riveting stories of our time. But all of us - and especially businesspeople - have much to learn from the way Obama won his victory. This brief, important book spells out the lessons of the campaign and illustrates them with examples of successful companies that have used similar strategies and tactics.
Regular Price:$9.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

The election of Barack Obama as president of the United States was surely one of the least likely and most riveting stories of our time. But all of us - and especially businesspeople - have much to learn from the way Obama won his victory. This brief, important book spells out the lessons of the campaign and illustrates them with examples of successful companies that have used similar strategies and tactics.

Obama's marathon effort had three distinguishing characteristics:

  • He kept keep his cool, stayed focused on the main issues, and remained constantly on message
  • He created a nationwide community by using the social technologies of the Internet, including blogs, texting, and viral videos.
  • He became the change he was offering and thus persuaded Americans that he could lead the nation to a new kind of politics and government.

    These strategies aren't as simple as they sound. Barack, Inc. not only spells them out clearly but offers actionable lessons that businesspeople can apply.

    Obama's mantra of "change" was a tired old cliche until he gave it new life by persuading Americans that government can transcend the petty partisanship of recent years. He became the embodiment of that change, telling us, "We are the change we seek. We are the ones we've been waiting for. " Tens of thousands of volunteers flocked to his banner, and donors large and small sent him more money than any other candidate has received.

    By the same token, says Barack, Inc., business leaders must embrace and become the change they are offering their people. Just as Obama triumphed by creating a huge online community, the leaders of business can create whole new communities of stockholders, employees, suppliers, distributors and customers. And in the Web 2.0 world of the 21st century, community - in addition to products and profits - is what business is all about.

    ©2009 Pearson Education, Inc.; (P)2008 Audible, Inc.

  • What the Critics Say

    "Obama is the first president of the Internet age... Every business leader should follow his lead and read this great book." (Don Tapscott, best-selling author ofWikinomics and Grown Up Digital)

    What Members Say

    Average Customer Rating

    3.7 (17 )
    5 star
     (6)
    4 star
     (3)
    3 star
     (6)
    2 star
     (1)
    1 star
     (1)
    Overall
    3.3 (4 )
    5 star
     (2)
    4 star
     (0)
    3 star
     (0)
    2 star
     (1)
    1 star
     (1)
    Story
    3.8 (4 )
    5 star
     (2)
    4 star
     (0)
    3 star
     (1)
    2 star
     (1)
    1 star
     (0)
    Performance
    Sort by:
    •  
      Michael Penza, Russia 10-22-09
      Michael Penza, Russia 10-22-09
      HELPFUL VOTES
      11
      ratings
      REVIEWS
      42
      6
      FOLLOWERS
      FOLLOWING
      0
      0
      Overall
      "Worth the time (and money)"

      Whether you like Mr. Obama or not,this book explains modern age techniques that got him into president seat. Other people can apply them beyond business: to their personal development, too.

      0 of 0 people found this review helpful
    • Showing: 1-1 of 1 results

      There are no listener reviews for this title yet.

    Report Inappropriate Content

    If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

    Cancel

    Thank You

    Your report has been received. It will be reviewed by Audible and we will take appropriate action.