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B2B Marketing Confessions | [John J. Wall]

B2B Marketing Confessions

What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!
Regular Price:$19.95
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Publisher's Summary

What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)!

©2012, 2014 John J. Wall (P)2014 M Show Productions II

What Members Say

Average Customer Rating

3.0 (5 )
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Story
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Performance
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  •  
    Julie Turner 08-20-14 Member Since 2014
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "difficult to listen to"
    Would you try another book from John J. Wall and/or John J. Wall?

    No I would not, it was all about computer systems and not marketing as I had imagined


    What could John J. Wall have done to make this a more enjoyable book for you?

    he should have used professional voices as he was rushed and very hard to follow


    Who would you have cast as narrator instead of John J. Wall?

    almost anyone....


    0 of 0 people found this review helpful
  •  
    TONY Santa Clara, CA, United States 08-19-14
    TONY Santa Clara, CA, United States 08-19-14 Member Since 2014
    HELPFUL VOTES
    6
    ratings
    REVIEWS
    2
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Messy confessions"
    What would have made B2B Marketing Confessions better?

    Messy topics. All over the place. Did not learn anything special.


    What was most disappointing about John J. Wall’s story?

    Too many obvious facts that average listeners would know or understand.


    Would you be willing to try another one of John J. Wall’s performances?

    No.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Disappointment.


    0 of 0 people found this review helpful
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