Even though this book is written more for the beginner automobile salesperson, top salespeople will still benefit tremendously from hearing it.
Steve Lemco has spent 40 years in the sales game. Steve has been hiring and training salespeople for 30 of those years with tremendous success. From the young to the old to new salespeople or the seasoned pros, this book is a road map to making automobile sales easy.
Steve makes it easy for the salesperson and easy for the customer. He bases his concepts on the fact that the winner is the buyer, not the seller. Steve is all about making customers winners. After you finish this book, you will, too.
©2014 Steve Lemco (P)2015 Steve Lemco
If you are in any kind of sales this is a must read book as it is so different then all the other sales books I have read. It is not about selling the customer but it is about helping the customer. The author maid me realize you really don't sell something to someone who does not want your product. It is about helping people buy what they want. There are no lies or tricks in this book, just a sincere effort to help the buyer who was dreaming about something. I learned I help people make their dreams come true with truth and effort. Thanks so much for making me a better salesperson.
That when I realized that sales is about helping people buy what they want instead of trying to sell them something.
It made me a better salesperson and I can't wait to try my new style. I know I am going to help more people buy this way than I did when I was trying to sell customers.
Like I said, if you are in any kind of retail sales this is a must read.
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