In this issue:
"Can Livestrong Survive Lance Armstrong and a Doping Scandal?": The world's most famous cancer survivor’s legal troubles may make him a risk.
"The Starbuck’s Cup Dilemma": The top environmental liability that has bedeviled Starbucks for over 2 decades.
"Portrait of the Rapper as a Young Marketer": Coca-Cola bet that an unknown Somali rapper could support its biggest marketing campaign ever.
"The Siberian Energy Rush": Global warming is opening up the Arctic Circle and Russia would like to control its bounty of natural resources.
(P) and ©2010 Fast Company
There are no listener reviews for this title yet.
Report Inappropriate Content