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Attracting and Retaining Corporate Sponsorship | [Nancy Michaels]

Attracting and Retaining Corporate Sponsorship

Learn the steps needed to develop innovative and mutually beneficial sponsorship relationships. Nancy Michaels divulges the simple 10-step process that she used to gain over $200,000 in sponsorships in one year.
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Publisher's Summary

Learn the steps needed to develop innovative and mutually beneficial sponsorship relationships. Nancy Michaels divulges the simple 10-step process that she used to gain over $200,000 in sponsorships in one year.

You'll learn how to:

  • Generate a fabulous idea sponsors will embrace
  • Identify and ensure that the corporate vision and goals are in alignment with what your idea accomplishes
  • Introduce this idea to the highest-level person within the corporation
  • Present an outstanding proposal/offer
  • Under-promise and over-deliver
  • Always be willing to increase your value by offering sound advice, even when it's not to your advantage
  • Be prepared to pounce when you hit the mark
  • Treat the sponsor as a valued client

PLEASE NOTE: This is a live recording of an interview-format teleseminar focused on information that would be valuable for speakers, trainers, consultants, coaches, and other information entrepreneurs. It was recorded via telephone.

(P)2005 SpeakerNet News

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  •  
    09-27-05
    09-27-05 Member Since 2005
    HELPFUL VOTES
    49
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    REVIEWS
    16
    15
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    FOLLOWING
    2
    0
    Overall
    "just a lousy interview"

    This doesn't really tell you how to get a sponsor. It's a poor quality interview over the telephone thats filled with plugs. I'm very unhappy I bought it. Audible shouldn't even sell this.

    5 of 6 people found this review helpful
  •  
    Lucie Sanford, ME, United States 05-08-08
    Lucie Sanford, ME, United States 05-08-08 Member Since 2007
    HELPFUL VOTES
    21
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    13
    7
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    Overall
    "Excellent resource"

    This is the best resource I know for speakers who wish to build relationships with potential corporate sponsors. The additional web-based materials (handouts, supplemental resources) are also excellent. Highly recommended.

    0 of 0 people found this review helpful
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