Attention! This Book Will Make You Money

How to Use Attention-Getting Online Marketing to Increase Your Revenue

By: Jim F. Kukral

Narrated by: Walter Dixon

Length: 7 hrs and 52 mins

Publisher's summary

What’s the one common factor among entrepreneurs who create and grow successful online businesses today? Attention. They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive? Attention! This Book Will Make You Money is the only guide you need.

Whether you’re starting a business, expanding or revamping an existing one, or just hunting for the latest marketing techniques, Attention! This Book Will Make You Money provides you with a complete online toolbox for bringing in the customer traffic you want - the kind that boosts your brand while driving revenue and profits.

In easy, bite-size sections, Attention! This Book Will Make You Money gives you winning techniques and strategies including:

• Creating a compelling hook
• Maintaining a good brand name online
• Going from idea to success in 8 hours
• 26 ways to generate killer ideas
• 3 truths for coming up with great ideas • Making money from online videos
• Making money with social media
• Getting and keeping subscribers
• The universal truths of selling on the Web

Filled with case studies, references, and proven examples of what works online, Attention! This Book Will Make You Money is your one-stop road map for success in today’s social Web marketplace.

©2010 Jim F. Kukral (P)2010 Gildan Media Corp

Great marketing ideas for online noobs

As a web designer and online entrepreneur I found this audiobook to be generally helpful. It sparked a few ideas and got the ol'brain buzzing with new possibilities. I'd recommend this audiobook for business owners, new online entrepreneurs and even seasoned online pros might get a jolt of inspiration to try something new.

Great Audiobook

One of the best and inspirational audio book I have listened to. Full of real time stories that gets you up and moving. It prepares you to become unique in your own rights. I asked myself questions like "Who am I and how is the world looking at me?" It is life changing if you want to be special and not being afraid to show it to the world. Just "BE" yourself one step at the time.

This book was exactly what I needed!

This book is exactly what I was missing when it comes to marketing my business. It has a long list of examples that will get the wheels turning for marketing ideas. I plan to put these strategies to use immediately.

Very good material in this audio

Very good material in this audio. I have 2-3 pages of notes I've taken from this audio. Lot's of future use in my business.

Not quite what I was looking for

What did you like best about Attention! This Book Will Make You Money? What did you like least?

There were some good ideas about using a specific marketing plan, rather than a media blast.

Did Attention! This Book Will Make You Money inspire you to do anything?

I tried one of his techniques on my blog.

Any additional comments?

This book was not what I was looking for, but I still gave it 3 stars because it may be useful for others. The book contains some interesting stories and examples, but is slightly dated. Online marketing changes quickly. Attention! spends unnecessary time presenting the case that online marketing and social media is important. Most people now understand this. The first part of this book explains why getting the right kind of attention is important for marketing and business in general. No surprise there. Next, the author lists a lot of people who are “that guy” and can promote products, secure book deals, and make things happen because they have earned celebrity status in unique ways. He elaborates that businesses or groups can be “that guy” and achieve the same results. To be really honest, I grew tired of hearing the term “that guy.”I am a relatively new student of marketing and promotion. I tried some of the attention getting ideas as I read the book, but on a small scale. There was a good section about using You Tube or blogs to get attention of key people, rather than blasting a social media message at random. The idea seems brilliant, though I have not yet used it successfully. I did try it in a blog post titled, Fix My Harley - A Brilliant Idea, to ask people who see the blog and video to offer advice. Originally, I was going to purchase a domain name and build this into an interactive do it yourself site, but it has already been done. Jim Kukral's handling of the possibilities is much better than I am making it sound. This part of his message was excellent. Unfortunately, other attention getting ideas were offensive. In one section about blogging he suggested to “go negative” and while writing a negative blog might be necessary, I cannot advocate doing it just to get attention. There are a few qualifying statements afterward, but the fact remains that he went there and I don’t want to follow. Some examples were clownish (wearing silly clothes), but this technique has a long history of success, so I don’t knock it.I found his discussions of the following topics useful and insightful:- Limitations of press releases- Limitations of media blasts- Benefit of one on one media contacts - respect their time - have your pitch ready - be on topic - lead with credibility I didn't find the section on idea generation particularly helpful, because I bought the book looking for ways to implement ideas I already had. The suggestions were good, but not terribly original. I may implement the suggestion to wear a special hat during idea time, because hats are fun, right? The psychology behind this idea is sound. Having a set time and environment can be a good practice for generating ideas or writing. There were too many examples of marketing ploys. Two or three examples of eating contests would have been plenty, but the narration of examples for this one technique went on until I wanted to turn the audio book off. The most aggravating thing in the book was the constant web site links. I felt like I was on Google constantly (distracting). This is a trend I see in a lot of nonfiction books lately. When I purchase a book, I want to read it, not surf the web. I can do that for free. Some people will really enjoy this aspect of the book. I didn’t. I wanted to like this book, and still believe others may find it useful. It was not what I was looking for. If you don't know that you need to get people's attention to market products and if you have not embraced the value of marketing online (social media, videos, and blogs) then this book is a must read. If you are looking specifics, there are some, but not enough for my taste.

Title doesn't lie, follow his advice

Attention, the ideas, tips, and tools given in this book will make you money. Whether you need to market your own business, are looking to be an internet marketer, or consulting, the time spend is worth it. The book is great for beginners and to mid-level experts. For the mid-level experts, you'll skip a chapter hear and they're, but there's unique ideas, contacts, and mind sets that could be helpful. The author does read a bit slow, which for some is great, for me, my attention span could last for about half hour at a time. But I have the attention span of a cat, take this for it's worth.

Overall, good advice. Worth the time. The key, is implementation. If you're not willing to take the time to take his advice to the next level by actually doing the work, learning the lessons, and taking a chance, than life is too short and get a good novel.

To your success!

Great Read

This is a great book. Jim provides step by step instructions on how to take grab attention and use it to put money in your pocket

Listened to it three times now.

What did you love best about Attention! This Book Will Make You Money?

This has been a big help to me. If you are looking for creative ways to stand out, this is the book. He provides great examples. I have also been able to connect with Jim directly online. He really does want to help people do better!

Interesting book to learn about

Where does Attention! This Book Will Make You Money rank among all the audiobooks you’ve listened to so far?

I'm glad I chose this book, very useful information about internet marketing, and inspiring ideas to apply immediately.

Inspiring listening

I really liked this book. I took lots of notes as I listened and it provided me with some great new inovative ideas that I can immediately use in my business.