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Art of War. A Guide for Business (Iskusstvo vojny. Rukovodstvo dlja biznesa) [Russian Edition] Audiobook

Art of War. A Guide for Business (Iskusstvo vojny. Rukovodstvo dlja biznesa) [Russian Edition]

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Publisher's Summary

Vojna i torgovlja soprovozhdali nashih predkov s drevnejshih vremen. Mezhdu jetimi vidami chelovecheskoj dejatel'nosti ne bylo sushhestvennoj raznicy. Voin zanimalsja torgovlej, a kupec chasto byval voinom. Na vojne net neproverennyh i neprodumannyh metodov. Kazhdyj shag, kazhdoe dejstvie chetko raspisano, tak kak slishkom vysoki stavki. Drevnie uchenye pisali celye traktaty na temu vojny. Oni uchili, kak s naimen'shimi poterjami dobit'sja pobedy na pole srazhenija. Vojna i biznes ochen' pohozhi. V obeih jetih oblastjah est' pobediteli i pobezhdennye, est' pobedy i porazhenija, est' ataki i peregovory, natisk i ubezhdenija. «Biznesmeny» drevnego mira ispol'zovali iskusstvo vedenija vojny dlja razvitija torgovli. No vot nashi sovremenniki voennye znanija pochemu-to sovsem ne zhalujut. Mozhet byt', potomu chto samyj izvestnyj traktat o voennom iskusstve, napisannyj eshhe v III - V vekah do nashej jery kitajskim polkovodcem Sun'-Czy, v SSSR byl pod zapretom i im mogli pol'zovat'sja tol'ko specsluzhby? Kniga poznakomit vas s jetim drevnim ucheniem, rasskazhet, kak velikie drevnie tehniki vedenija vojny mozhno ispol'zovat' v sovremennom biznese; kak postroit' peregovory, chtoby izmenit' ubezhdenija partnerov; kakimi kachestvami polkovodca dolzhen vladet' biznesmen. No vy mozhete otvetit': «Mne jeto ne interesno, ja ne biznesmen». Ne toropites'. Esli podumat', to kazhdomu iz nas, kakim by vidom dejatel'nosti my ni zanimaemsja, prihodit'sja zakljuchat' te ili inye sdelki, sledovatel'no, prodvigat' svoi idei, izmenjaja ubezhdenija svoih sobesednikov, partnerov, druzej, chlenov sem'i. Jeta kniga nauchit vas, kak dobivat'sja uspeha v kar'ere, kak naladit' semejnye otnoshenija, vlijat' na ljudej, izmenjaja ih idealy, nu i, konechno, ona nezamenima dlja biznesmenov!

Please note: This audiobook is in Russian.

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