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Architect and Entrepreneur Audiobook

Architect and Entrepreneur: A Field Guide: Building, Branding, and Marketing Your Startup Design Business

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Publisher's Summary

Part narrative, part business book, Architect and Entrepreneur is filled with contemporary, relevant, fresh tips and advice from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practices of architecture and interior design.

The problem:

Embarking on a new business venture is intimidating. You have questions, but many of the resources available to help entrepreneur architects and interior designers start their design businesses lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models.

If you're an individual or small team contemplating starting a design business, this is your field guide, crafted to inspire action.

The solution:

Using the lean start-up methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision, enabling one to think big, start small, and learn fast.

It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential.

Questions about:

  • Start-up costs
  • Business models (old and new)
  • Marriage of business and design
  • Mind-set
  • Branding and naming (exercises and ideas)
  • Internet marketing strategies
  • Passive income ideas
  • Setting your fee
  • Taxes
  • Standard operating procedures (SOPs)
  • Securing the work
  • Client relations
  • Software
  • Billing rates
  • Contracts

Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect and Entrepreneur, you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan, you'll be challenged to craft a brand, and you'll sell it using new technologies.

©2015 Eric W Reinholdt (P)2016 Eric W Reinholdt

What Members Say

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  •  
    brian 09-02-16
    brian 09-02-16
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    "Very worthwhile and full of practical advise"
    Would you recommend this audiobook to a friend? If so, why?

    If you're thinking about starting a small firm or going out alone as an architect or related design profession, this book is well-worth your time.


    Any additional comments?

    Covering everything from branding, marketing, selling yourself to (and vetting) clients and operating proceedures, to questions to ask yourself before you start, it touches on all the bases. And as a book from a perspective of someone who has sucessfully started their own small firm, it's not just theoretical, but I found it chalk-full of practical advise and pitfalls to avoid.For those outside of the United States, note that the parts on business structures, licensing, legal and tax implications are sometimes U.S.-specific, but nonetheless many of the same concepts apply elsewhere, even if the specifics differ. I found this didn't detract from the book as a whole, just something to be aware of.The parts I found most valuable were those on choosing your niche / unique selling proposition, and on Eric's process for turning leads into clients - and identifying those leads you don't want as clients.

    1 of 1 people found this review helpful
  •  
    Anonymous 08-23-16
    Anonymous 08-23-16
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    "A Good Guide to setup your Architectural Business"
    What did you love best about Architect and Entrepreneur?

    The book describe each step in a very comprehensive way. It is easy to follow and provide with good advice to how to start your architectural business


    What other book might you compare Architect and Entrepreneur to and why?

    None


    Was this a book you wanted to listen to all in one sitting?

    This book can easily be listened in one sitting. I used my commute time to listen the book.


    Any additional comments?

    This book has been invaluable to me in helping me understand the total process, finances and all of the daily tasks of starting up, running, maintaining, and succeeding in your architectural firm.
    Thank you very much Eric! Can't wait to start listening Volume II.

    1 of 1 people found this review helpful
  •  
    Marek 08-19-16
    Marek 08-19-16
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    "Architects must read"
    Would you consider the audio edition of Architect and Entrepreneur to be better than the print version?

    It is a good addition to my printed version. A reminder.


    What did you like best about this story?

    Openminded and well described story for your enthusiasts who want to become self branded.


    Was there a moment in the book that particularly moved you?

    Most parts give you optimism throughout well written instructions and guides.


    1 of 1 people found this review helpful
  •  
    paulo 10-03-16
    paulo 10-03-16 Member Since 2016
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    "architect's path to freedom"
    Would you consider the audio edition of Architect and Entrepreneur to be better than the print version?

    Yes considering there are no images related on the text.


    What other book might you compare Architect and Entrepreneur to and why?

    With R. Kiosaky's, because of its guided step by step way of approaching the complexity of a bussines building.


    What does Eric W Reinholdt bring to the story that you wouldn’t experience if you just read the book?

    The way you can inmediately relate what he is telling with his practice as an architect, on his website and youtube channel.


    Was there a moment in the book that particularly moved you?

    Every time he told a personal life story.


    Any additional comments?

    I found it very inspirational the way you can see what he says on the book, related to his practice.

    0 of 0 people found this review helpful
  •  
    Mohamed 09-22-16
    Mohamed 09-22-16
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    "Extremely useful"

    Architect and entrepreneur is a an extremely useful guide for architects thinking about starting out on their own. The skills and knowledge required to start your own firm are acknowledged only passingly in architectural education and sometimes not at all. This book serves to fill in that gap and helped me go through the process and the work involved in handling my own business before I actually started out. It is clearly narrated, well paced and I don't know of any other material out there that addresses this specific issue in architectural practice.

    0 of 0 people found this review helpful
  •  
    Chelsea Boston, Massachusetts 09-22-16
    Chelsea Boston, Massachusetts 09-22-16
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    "A modern template to start an architecture firm"
    If you could sum up Architect and Entrepreneur in three words, what would they be?

    Practical, Thorugh, and Experienced


    What other book might you compare Architect and Entrepreneur to and why?

    There is nothing else as contemporary as Architect and Entrepreneur. Eric Ries book The Lean Startup has a similar methodology


    Have you listened to any of Eric W Reinholdt’s other performances before? How does this one compare?

    Yes. On par. He typically brings something worthwhile to the table.


    If you were to make a film of this book, what would the tag line be?

    In architectural (solo) practice, no one can hear you scream (in your home office). Alien 1979


    Any additional comments?

    Eric's book rocks. I listened to it while working in my home office and it has practical advice, things I had never thought about and things I know I need to do. It is practical, scary (In a good way) and motivating. all things you need to make it work as an Entrepreneur and Architect.

    0 of 0 people found this review helpful
  •  
    Renata 09-11-16
    Renata 09-11-16
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    "Helpful Guide for Architects"

    It's a very usefull guide for architects, helps new architects who want to work for themselves. Teaches what we don't learn in the academy about entrepreneurship, how to deal with clients and what we are to be exposed to when setting up and taking care of an organization.

    0 of 0 people found this review helpful
  •  
    C. Chou 09-01-16
    C. Chou 09-01-16 Member Since 2016
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    "Good resource for starting your practice"
    Where does Architect and Entrepreneur rank among all the audiobooks you’ve listened to so far?

    It's a great resource for architects/designers wanting to start their own design practice. It was a really quick and easy audiobook to listen to.


    Any additional comments?

    I have the printed copy, and this is a good refresher to the actual book. Having the book is nice, as there are some images/charts/links to refer back to.

    0 of 0 people found this review helpful
  •  
    Jarod 08-29-16
    Jarod 08-29-16

    Say something about yourself!

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    "Great overview of how to start being your own boss"
    If you could sum up Architect and Entrepreneur in three words, what would they be?

    Informative, Optimistic, Guide


    What did you like best about this story?

    I loved the way the book describes the author's experience of starting a firm.


    Any additional comments?

    I wish I would have listened to this book sooner. I am now a couple of years into my firm and I have learned many of the same lessons. It would have been great to have been able to have seen the warning signs early so that I could avoid making similar mistakes.

    0 of 0 people found this review helpful
  •  
    Tyler 08-25-16
    Tyler 08-25-16
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    "Consider and Excellent Resource!"

    This book is excellent for those considering starting their own design firm. Reinholdt shares his experience and knowledge of how to create a contemporary practice. The sequence of the book is logical and concise. I especially appreciate the "action items" at the end of the chapters. Excellent narration. I'll be recommending this to many of my archifriends. I'm coming away with a feeling of "let's do this!"

    0 of 0 people found this review helpful
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  • Stotto
    11/27/16
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    "An absolute must have book for young architects"

    Three years ago I started my own practice and I really wish I had this book then. It was like listening to a storey of my own journey from Architect in practice to Business owner. Eric's native is calm and relaxing and explains the steps in an easy to follow path thou aimed at the US architects 90% translates over to the uk in terms of starting up and where you and your branding want to be. This is an absolute must have book for any part 3 student and Architects looking to make that jump into practice.

    0 of 0 people found this review helpful
  • Colin
    10/3/16
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    "An excellent, insightful book for architects"
    Would you recommend this audiobook to a friend? If so, why?

    This is a very useful and well written exploration of the architect's role in the business, design and digital worlds.


    What was one of the most memorable moments of Architect and Entrepreneur?

    Too many to list - I am on my second listen.


    Was this a book you wanted to listen to all in one sitting?

    It is a book that can be visited again and again. The book contains many useful lessons for architects and businessmen.


    0 of 0 people found this review helpful
  • Kirk McCormack
    9/11/16
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    "An essential book for all architectural practices"
    What made the experience of listening to Architect and Entrepreneur the most enjoyable?

    This is a modern and forward-looking architectural business strategy resource. The book provides a play by play roadmap for creating a (economically) sustainable practice.


    What was one of the most memorable moments of Architect and Entrepreneur?

    The idea of moving (or supplementing) your architectural business from a service model to a product business model is highly enlightened and something that addresses the inherent flaw of most firms; service businesses rely on you being in the office and on the drawing board to make money.


    0 of 0 people found this review helpful

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