We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World | [Seth Godin]

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true.
Regular Price:$19.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true.

Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.

This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.

Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.

This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.

©2005 Seth Godin; (P)2005 Audible, Inc.

What Members Say

Average Customer Rating

4.1 (785 )
5 star
 (339)
4 star
 (284)
3 star
 (102)
2 star
 (36)
1 star
 (24)
Overall
4.2 (254 )
5 star
 (126)
4 star
 (79)
3 star
 (34)
2 star
 (9)
1 star
 (6)
Story
4.2 (256 )
5 star
 (125)
4 star
 (85)
3 star
 (33)
2 star
 (9)
1 star
 (4)
Performance
Sort by:
  •  
    Scott Calgary, Alberta, Canada 10-19-05
    Scott Calgary, Alberta, Canada 10-19-05
    ratings
    REVIEWS
    1
    1
    Overall
    "a fresh look..."

    I really liked the message, the honest, the relevance and the practicality. This is my first exposure to Seth Godin and I'm very impressed with what I heard. I work in a commodity business as a marketer and I'm eager to try some of the things Seth has suggested. In addition, I'm ready for the next Godin book.

    0 of 0 people found this review helpful
  •  
    Madalin Boston, MA, USA 06-03-06
    Madalin Boston, MA, USA 06-03-06
    HELPFUL VOTES
    7
    ratings
    REVIEWS
    18
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "All Marketers are Liars"

    Mind blowind. As a CEO I found it VERY usefull and it gave me some good ideeas.
    A must read/listen :)
    Enjoy

    4 of 9 people found this review helpful
  •  
    American Farmington, UT, United States 10-09-05
    American Farmington, UT, United States 10-09-05 Member Since 2014
    HELPFUL VOTES
    9
    ratings
    REVIEWS
    39
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Bottom of the barrell"

    When the author is so egotistical that he has to read his own work you know you've made a purchasing mistake. If you can understand his slured words and make it past his "toung too big for mouth" way of speech, you will find that Seth Godin wastes this book (and your time) to push his political views of the world. By the end of the book you all you really learn is he doesn't like Bush, wants Hillary to win in '08 and basically has nothing new to say about marketing (but must have needed some money so he wrote another book anyway). He may have done well with "purple cow" but is now just trying to ride the wave as long as he can. Seth, it's about to crush you. No one should have to sit through the agonizing self indulging hours of this book. It will do you no good to listen to this book. Buy something else that will be of better use to you in business and personal growth.

    9 of 21 people found this review helpful
  •  
    Rusen 08-31-08
    Rusen 08-31-08
    HELPFUL VOTES
    23
    ratings
    REVIEWS
    107
    8
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "A must read/listen for marketers"

    This and The Purple Cow are MUST reads/listens to every serious marketer and entrepreneur.

    2 of 5 people found this review helpful
  •  
    L. Thorne Culver City, CA, USA 04-08-07
    L. Thorne Culver City, CA, USA 04-08-07 Member Since 2014
    HELPFUL VOTES
    19
    ratings
    REVIEWS
    51
    5
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "full of it"

    I couldn't stand to listen to it, this man was so full of "it" and of himself.

    7 of 17 people found this review helpful
  •  
    Dallas Mount Airy, NC, United States 07-14-05
    Dallas Mount Airy, NC, United States 07-14-05 Member Since 2001
    HELPFUL VOTES
    31
    ratings
    REVIEWS
    132
    8
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    "Good concepts, poor focus"

    I bought this book expecting some insights into marketing and at first it seemed to be delivering until the author got on his liberal soapbox and started preaching. I didn't necessarily disagree with everything he said it just wasn't the correct venue for this dialogue

    7 of 18 people found this review helpful
  •  
    David Lockport, IL, USA 04-04-06
    David Lockport, IL, USA 04-04-06
    HELPFUL VOTES
    4
    ratings
    REVIEWS
    2
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "BORING!"

    I'm sorry, but I found this whole book extremely boring and dry. I run a small business and Seth claims that his book is geared towards companies large and small. WRONG! I could've summed up the book in a paragraph.

    I guess I've gotten used to reading books by direct marketers who apply their techniques in the real world to increase sales. I'm not sure who exactly would find value in this book unless you are running the ad dept. at some big fortune 500 company. Branding is out by the way.

    3 of 9 people found this review helpful
  •  
    Hilmi Al-Harthy Complex, Oman 09-19-10
    Hilmi Al-Harthy Complex, Oman 09-19-10 Member Since 2011

    Avid fan of Sci-Fi and Fantasy, but still enjoy other forms of literature.

    HELPFUL VOTES
    39
    ratings
    REVIEWS
    129
    14
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Simple idea, could have been said in 3 paragraphs"

    The book has a simple but good idea that it fails to properly flesh out, leaving you with nothing but lots of fluff. Reads more like a motivational book than a marketing technique book. The author failed to realize the potential behind the concept fully. The book is not totally useless, it just does not contain enough actual material to constitute a book, it could have been better written as report.

    0 of 1 people found this review helpful
  •  
    Michael Westland, MI, USA 01-18-06
    Michael Westland, MI, USA 01-18-06
    HELPFUL VOTES
    27
    ratings
    REVIEWS
    20
    14
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Another Godin Classic"

    Godin doesn't necessarily write books. He seems to write chapters of a larger work. Picking up on Purple Cow (to which he makes several references), this is another great Godin look at the current state of marketing. Not a lot of insight on how you can be a better marketer but a good "how am I being manipulated?" piece.

    0 of 1 people found this review helpful
  •  
    Kirk Fishers, IN, United States 01-24-11
    Kirk Fishers, IN, United States 01-24-11 Member Since 2014
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    32
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "A long barrage about a silly topic"

    I didnt care much for this book or Seth Godin. I XXX him off my favorite list. He has some novel ideas I must admit but he liberal bias comes thru too strong from me. I just dont care for his concepts that everyone lies and its good to do so, as long as there is shred of truth or good for them. A crock.

    0 of 2 people found this review helpful
  • Showing: 31-40 of 40 results PREVIOUS134NEXT

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.