Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.
This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.
Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.
This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
©2005 Seth Godin; (P)2005 Audible, Inc.
First I want to say that the other reviews " stating that his voice and narration was awful " is in my humble opinion incorrect. I didn't find anything wrong with his voice or reading. Sure he didn't sound like morgan freeman or something like that but he told an engaging story. I read another review about how he would pause when he read... Come on stop picking everything apart just because. I almost didn't buy this book because of those reviews and I am VERY glad I didn't listen to them. You will love this book if you buy it. Seth is popular for a reason He is a genius on marketing.
His other books. But in a good way.
That is was actually him reading his books. Its much more personal and I like it
The book has a great title and then author is very well know. But beside that there is not much value delivered trough out the book. It is very basic and it Hardly helps you to go furred with how to help you spread your ideas. I wish the author has woken more on how to help the reader out. If you know absolutely NoThing about marketing then it might help you in some way but if you already have an idea about how to market a product then do not read this book. You already know the content of the book
Loved this book...much like I have loved all of his so far. Wish there was slightly more pause or indicators when switching subjects or chapters.
This book challenges you to think of people's views and how to market to them instead of trying to change their beliefs or views.
Def recommend anyone in business to read it changes your view on how to market to your target market.
Seth Godin is very passionate about what he writes which is refreshing to hear. He tells his story of story - telling in a way that captivates the reader. He reflects his passion of marketing onto you, the reader, in a way that infects and solicits a similar response.
The only flaw that was noted is that you can tell when each narration session ends, and the next begins.
I was recommended this book by a co-worker named Jeb, whose passion is furthering his knowledge by books. I am already on my second book by Seth Godin, "Spreading the Idea Virus", and so far is catching my attention.
I would recommend any book by Seth a must read.
Marketing is an art and special skill that requires lot of practice and enthusiasm. If we examine at entrepreneurs like Steve Jobs, Larry Ellision and Marc Benioff, they are great story tellers. Seth Godin presents this as a concept that we need to comfortable at. In a nutshell we need to build something worth talking about. Happy listening !!!
I really enjoyed listening to this book, the fourth book of Seth Godin I have listened too so far. His books are the type I could listen to more than once for many reasons, interesting and informative storyline and a performance which seams he is talking to me not reading to me.
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