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All Marketers Are Liars Audiobook

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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Publisher's Summary

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names...and believing it makes it true.

Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.

This is a book about doing what consumers demand; painting vivid pictures that they choose to believe. Every organization, from nonprofits to car companies, from political campaigns to wineglass blowers, must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories.

Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner or the iPod.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers and Marlboro.

This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.

©2005 Seth Godin; (P)2005 Audible, Inc.

What Members Say

Average Customer Rating

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Performance
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  •  
    Tony 05-19-16
    Tony 05-19-16 Member Since 2015

    I don't read as much as I am read to. I am read to A LOT.

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    "Godin Wisdom Reigns"
    Where does All Marketers Are Liars rank among all the audiobooks you’ve listened to so far?

    All Marketers Are Liars is great book and definitely worth a listen. Seth's reading style is little dry and mundane, so a voice actor/ professional narrator would have been nice. However, if you have listened to his other stuff and that didn't bother you, this is very much the same. Compared to other choices, I might have held off a bit longer on this one, but it is still a very solid choice overall.


    What other book might you compare All Marketers Are Liars to and why?

    I would definitely say that this book holds true to Seth's series of books, and I would compare it to those first off. It is reminiscent of most business books of the same genre. I would compare it to Good to Great by Jim Collins or maybe The E-Myth Revisited by Michael E. Gerber.


    Did Seth Godin do a good job differentiating all the characters? How?

    While there are not characters per se, Seth does do a good job in describing people from examples and from real life.


    If you were to make a film of this book, what would the tag line be?

    The story that sold a thousands ships.


    Any additional comments?

    The information is invaluable. The psychology behind storytelling and how it relates to the sale and perception of products/services should not be missed.

    0 of 0 people found this review helpful
  •  
    Brian 04-21-16
    Brian 04-21-16 Member Since 2016
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    "Amazing, Insightful and realistic advice"
    What made the experience of listening to All Marketers Are Liars the most enjoyable?

    First I want to say that the other reviews " stating that his voice and narration was awful " is in my humble opinion incorrect. I didn't find anything wrong with his voice or reading. Sure he didn't sound like morgan freeman or something like that but he told an engaging story. I read another review about how he would pause when he read... Come on stop picking everything apart just because. I almost didn't buy this book because of those reviews and I am VERY glad I didn't listen to them. You will love this book if you buy it. Seth is popular for a reason He is a genius on marketing.


    What other book might you compare All Marketers Are Liars to and why?

    His other books. But in a good way.


    What about Seth Godin’s performance did you like?

    That is was actually him reading his books. Its much more personal and I like it


    0 of 0 people found this review helpful
  •  
    David Alderwind Nelson 04-15-16

    David Alderwind

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    "Beyond Insightful"

    This is one of those rare information pieces that is worthy of in depth study.

    0 of 0 people found this review helpful
  •  
    Andres Restrepo M 03-28-16
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    "I should have not bought this audiobook"

    The book has a great title and then author is very well know. But beside that there is not much value delivered trough out the book. It is very basic and it Hardly helps you to go furred with how to help you spread your ideas. I wish the author has woken more on how to help the reader out. If you know absolutely NoThing about marketing then it might help you in some way but if you already have an idea about how to market a product then do not read this book. You already know the content of the book

    0 of 0 people found this review helpful
  •  
    ramzy riyad 03-05-16
    ramzy riyad 03-05-16
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    "love this"

    one of the best marketing books out there goes into the consumers behavior. the book is not a boring one but interesting and very full of top notch marketing strategy

    0 of 0 people found this review helpful
  •  
    Wendy Alexandre 12-26-15 Member Since 2015
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    "ideas overload"

    Loved this book...much like I have loved all of his so far. Wish there was slightly more pause or indicators when switching subjects or chapters.

    0 of 0 people found this review helpful
  •  
    Peter 12-10-15
    Peter 12-10-15
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    "People and their world views/beliefs"

    This book challenges you to think of people's views and how to market to them instead of trying to change their beliefs or views.
    Def recommend anyone in business to read it changes your view on how to market to your target market.

    0 of 0 people found this review helpful
  •  
    Michael 11-17-15
    Michael 11-17-15
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    "Michael U."

    Seth Godin is very passionate about what he writes which is refreshing to hear. He tells his story of story - telling in a way that captivates the reader. He reflects his passion of marketing onto you, the reader, in a way that infects and solicits a similar response.

    The only flaw that was noted is that you can tell when each narration session ends, and the next begins.

    I was recommended this book by a co-worker named Jeb, whose passion is furthering his knowledge by books. I am already on my second book by Seth Godin, "Spreading the Idea Virus", and so far is catching my attention.

    I would recommend any book by Seth a must read.

    0 of 0 people found this review helpful
  •  
    MountEverest75 San Francisco, CA 10-28-15
    MountEverest75 San Francisco, CA 10-28-15 Member Since 2014

    MountEverest

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    "Good listen"

    Marketing is an art and special skill that requires lot of practice and enthusiasm. If we examine at entrepreneurs like Steve Jobs, Larry Ellision and Marc Benioff, they are great story tellers. Seth Godin presents this as a concept that we need to comfortable at. In a nutshell we need to build something worth talking about. Happy listening !!!

    0 of 0 people found this review helpful
  •  
    Shukin 10-13-15
    Shukin 10-13-15 Member Since 2014
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    "Classic Seth"

    I really enjoyed listening to this book, the fourth book of Seth Godin I have listened too so far. His books are the type I could listen to more than once for many reasons, interesting and informative storyline and a performance which seams he is talking to me not reading to me.

    0 of 0 people found this review helpful

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