Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.
All Business Is Local  By  cover art

All Business Is Local

By: John A. Quelch, Katherine E. Jocz
Narrated by: Walter Dixon
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $25.78

Buy for $25.78

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Why businesses should never underestimate the power of place: Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

©2012 John A. Quelch, Katherine E. Jocz (P)2012 Gildan Media, LLC

More from the same

What listeners say about All Business Is Local

Average customer ratings
Overall
  • 3.5 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    3
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 3 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    2
  • 3 Stars
    3
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 3 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    2
  • 2 Stars
    2
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.