In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in an era the authors call the Age of Context.
In this new era, our devices know when to wake us up early because it snowed last night; they contact the people we are supposed to meet with to warn them we're running late. They even find content worth watching on television. They also promise to cure cancer and make it harder for terrorists to do their damage. Astoundingly, in the coming age you may only receive ads you want to see. Scoble and Israel have spent more than a year researching this book. They report what they have learned from interviewing more than a hundred pioneers of the new technology and by examining hundreds of contextual products.
What does it all mean? How will it change society in the future? The authors are unabashed tech enthusiasts, but as they write, an elephant sits in the living room of our book and it is called privacy. We are entering a time when our technology serves us best because it watches us; collecting data on what we do, who we speak with, what we look at. There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. The authors argue that the time is right to demand options that enable people to reclaim some portions of that privacy.
©2013 Shel Israel (P)2013 Shel Israel
This book is a great listen, especially with Jeffrey Kafer's narration.
Jeffrey allows the listener to digest the information about the future of technology in a way that is enjoyable and allows the listener to get the full meaning of the text.
If you would like to know the future, take a listen and enjoy.
I had already got some knowledge about the subject, so this audio book mostly spread the view I already had by offering more examples of how contextual data can be used. After all, that's what the audio book was about. Fun and easy to listen, I would say.
Whether you are into Tech or afraid of it, this book is a must. It is full of insights, ideas and realities that make it one of the best books on technology I have ever read. Since it was written in 2013, many of the concepts and early stage products have come to fruition and some have surpassed the authors original thoughts. Read it and Enjoy and my thanks to Scoble and Israel for a well written enjoyable read.
Was a good book about where things are on the technology front, but some of what they were talking about is less relevant already. As an example, one of the chapters was dedicated to Google glass (almost felt like an add for the product) which it seems went nowhere, contrary to what they were predicting.
Regardless, it was a good read.
CEO for a Credit Service Business
Recommended read for companies wanting a glimpse of advertising in the future and wearable contextual devices. A Very easy read
One gets a real peak into how technology might play in the future and impact our lives. Also one can use this to spot future opportunities.
I am glad for the audio version of this book. I think that if I were reading it it might be dry. Narration kept me involved.
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