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Age of Context: Mobile, Sensors, Data and the Future of Privacy | [Robert Scoble, Shel Israel]

Age of Context: Mobile, Sensors, Data and the Future of Privacy

Social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in an era the authors call the Age of Context.
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Publisher's Summary

In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in an era the authors call the Age of Context.

In this new era, our devices know when to wake us up early because it snowed last night; they contact the people we are supposed to meet with to warn them we're running late. They even find content worth watching on television. They also promise to cure cancer and make it harder for terrorists to do their damage. Astoundingly, in the coming age you may only receive ads you want to see. Scoble and Israel have spent more than a year researching this book. They report what they have learned from interviewing more than a hundred pioneers of the new technology and by examining hundreds of contextual products.

What does it all mean? How will it change society in the future? The authors are unabashed tech enthusiasts, but as they write, an elephant sits in the living room of our book and it is called privacy. We are entering a time when our technology serves us best because it watches us; collecting data on what we do, who we speak with, what we look at. There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. The authors argue that the time is right to demand options that enable people to reclaim some portions of that privacy.

©2013 Shel Israel (P)2013 Shel Israel

What Members Say

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  •  
    Mike Monroe, WA, United States 02-14-14
    Mike Monroe, WA, United States 02-14-14
    HELPFUL VOTES
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    "Masterful read by Jeffrey Kafer"
    Where does Age of Context rank among all the audiobooks you’ve listened to so far?

    This book is a great listen, especially with Jeffrey Kafer's narration.


    What was one of the most memorable moments of Age of Context?

    Jeffrey allows the listener to digest the information about the future of technology in a way that is enjoyable and allows the listener to get the full meaning of the text.


    Any additional comments?

    If you would like to know the future, take a listen and enjoy.

    1 of 1 people found this review helpful
  •  
    BillLampert 08-19-15
    BillLampert 08-19-15 Member Since 2015
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    "Marketing Will Be Everywhere"

    Great thought-provoking examples of how new technology is shaping the world of marketing. Strong audio book in all aspects.

    0 of 0 people found this review helpful
  •  
    Martin 07-22-15
    Martin 07-22-15
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    "Tech as a human helper in the near future"

    Very interesting views on how the role tech will play in everyday life in the near future.

    0 of 0 people found this review helpful
  •  
    Vesa 07-07-15
    Vesa 07-07-15 Member Since 2015
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    3
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    "Brain stimulating, not much more"

    I had already got some knowledge about the subject, so this audio book mostly spread the view I already had by offering more examples of how contextual data can be used. After all, that's what the audio book was about. Fun and easy to listen, I would say.

    0 of 0 people found this review helpful
  •  
    Rina Tambo Jensen 06-27-15 Member Since 2015
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    "Shittiest book ever"

    This book reads like one long commercial for google ... Very long

    Awful, horrible, awful, horrible

    0 of 0 people found this review helpful
  •  
    Al 04-22-15
    Al 04-22-15 Member Since 2012
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    "If You Are Human & Alive in 2015, READ This Book"

    Whether you are into Tech or afraid of it, this book is a must. It is full of insights, ideas and realities that make it one of the best books on technology I have ever read. Since it was written in 2013, many of the concepts and early stage products have come to fruition and some have surpassed the authors original thoughts. Read it and Enjoy and my thanks to Scoble and Israel for a well written enjoyable read.

    0 of 0 people found this review helpful
  •  
    Bass 04-14-15
    Bass 04-14-15 Member Since 2013
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    "Good book but already starting to get stale"

    Was a good book about where things are on the technology front, but some of what they were talking about is less relevant already. As an example, one of the chapters was dedicated to Google glass (almost felt like an add for the product) which it seems went nowhere, contrary to what they were predicting.

    Regardless, it was a good read.

    0 of 0 people found this review helpful
  •  
    Randall 02-15-15
    Randall 02-15-15 Member Since 2014

    CEO for a Credit Service Business

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    "Loved it!!!"

    Recommended read for companies wanting a glimpse of advertising in the future and wearable contextual devices. A Very easy read

    0 of 0 people found this review helpful
  •  
    Ganesh subramanian Bangalore 02-13-15
    Ganesh subramanian Bangalore 02-13-15 Member Since 2014
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    "Awesome view of future"

    One gets a real peak into how technology might play in the future and impact our lives. Also one can use this to spot future opportunities.

    0 of 0 people found this review helpful
  •  
    Catherine CHEYENNE, WY, United States 01-04-15
    Catherine CHEYENNE, WY, United States 01-04-15 Member Since 2011
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    "Interesting--food for thought"

    I am glad for the audio version of this book. I think that if I were reading it it might be dry. Narration kept me involved.

    0 of 0 people found this review helpful

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