In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in an era the authors call the Age of Context.
In this new era, our devices know when to wake us up early because it snowed last night; they contact the people we are supposed to meet with to warn them we're running late. They even find content worth watching on television. They also promise to cure cancer and make it harder for terrorists to do their damage. Astoundingly, in the coming age you may only receive ads you want to see. Scoble and Israel have spent more than a year researching this book. They report what they have learned from interviewing more than a hundred pioneers of the new technology and by examining hundreds of contextual products.
What does it all mean? How will it change society in the future? The authors are unabashed tech enthusiasts, but as they write, an elephant sits in the living room of our book and it is called privacy. We are entering a time when our technology serves us best because it watches us; collecting data on what we do, who we speak with, what we look at. There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. The authors argue that the time is right to demand options that enable people to reclaim some portions of that privacy.
©2013 Shel Israel (P)2013 Shel Israel
This book is a great listen, especially with Jeffrey Kafer's narration.
Jeffrey allows the listener to digest the information about the future of technology in a way that is enjoyable and allows the listener to get the full meaning of the text.
If you would like to know the future, take a listen and enjoy.
Brian's Book Blog
This is a look into what is going on right now in the world of business, since writing this, Israel has written another book on the same topics that update things and bring everything into the new and ever-changing world of social media.
Narration was done by Jeffrey Kafer, and boy does he nail this. How hard do you think narrating a book about technology and business is? I can’t imagine that it’s easy by any means, but Kafer seems to do this flawlessly. I’d first heard Kafer when he narrated the newer book written by Israel, and I had to go back and listen to this.
Like I mentioned before, I read these books out of order so some of the information felt redundant and outdated to me, but with that being said, this is a really great “intro to technology for business owners” type of a book. Written with the business owner in mind, Age of Context explains the different forms of technology and how they are being used/implemented in the world of business.
Israel and Scoble really have a grasp of what is going on, and it shows in their expert analysis and explanation of these sometimes confusing technological topics. They will definitely be added to my list to read in the future, and I sure how Kafer will narrate for them again!
This book, being written in 2014 isn’t outdated yet, but it will be in the next few years. The authors seem to understand this and write everything out as it stands now and even go into detail about things that are coming soon.
This should be required reading for business majors at all major colleges. These are topics that, sadly, mostly college professors don’t talk about at all in class.
I have a strong feeling this book was written to bring sales, increase Rackspace brand awareness and improve authors financial well-being. It is a very watered down book. Unless you've been living under the rock in the past 5 to 10 years this book does not really provide any details that you would usually get by reading technology blogs and books. However if you are not familiar with IoT, quantified self movement, contextual advertising or any other trends in technology this book will be a good introduction. I had to listen it at 2x speed.
I had already got some knowledge about the subject, so this audio book mostly spread the view I already had by offering more examples of how contextual data can be used. After all, that's what the audio book was about. Fun and easy to listen, I would say.
Whether you are into Tech or afraid of it, this book is a must. It is full of insights, ideas and realities that make it one of the best books on technology I have ever read. Since it was written in 2013, many of the concepts and early stage products have come to fruition and some have surpassed the authors original thoughts. Read it and Enjoy and my thanks to Scoble and Israel for a well written enjoyable read.
Was a good book about where things are on the technology front, but some of what they were talking about is less relevant already. As an example, one of the chapters was dedicated to Google glass (almost felt like an add for the product) which it seems went nowhere, contrary to what they were predicting.
Regardless, it was a good read.
CEO for a Credit Service Business
Recommended read for companies wanting a glimpse of advertising in the future and wearable contextual devices. A Very easy read
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