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Advertising in America: What Works, What Doesn't, and Why | [Roy H. Williams]

Advertising in America: What Works, What Doesn't, and Why

Using 52-week radio schedules, the Wizard has been turning advertisers into millionaires with amazing results. In this series, the Wizard shares with you exactly how it's done.
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Publisher's Summary

Using 52-week radio schedules, the Wizard has been turning advertisers into millionaires with amazing results. In this series, the Wizard shares with you exactly how it's done.

In these presentations, you will hear the Wizard as he speaks to business owners, and private sessions in which he speaks directly to your staff. The Wizard says things that can only be said behind closed doors. Deep training. Things you've never heard about copy writing, scheduling, and comparative media analysis. He also explains how, why, and when to have those hard conversations with clients.

Chosen by editor Eric Rhoads to be a permanent, featured columnist in Radio Ink, the Wizard brings a truly unique perspective to radio. Though his firm currently has 52-week schedules airing on more than 550 radio stations, his company does not specialize in radio. So why do they use newspaper only for classified ads and why do they buy TV schedules on less than 40 stations in America?

Because radio advertising usually represents the highest and best use of his clients' ad dollars, that's why!

©2001 Wizard Academy Press & Roy H. Williams; (P)2001 Wizard Academy Press & Roy H. Williams

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