This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.
Powerful new "VNR 2.0" techniques that cut through clutter and deliver your message the way your audience wants to experience it! Social media is ushering in an emerging era of multimedia storytelling. Dubbed the "Video News Release (VNR) redux", or "VNR 2.0", PR professionals can now tell stories through video much easier than ever. Ready or not, it's time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.
©2010 Pearson Education, Inc. (P)2009 Audible, Inc.
There are no listener reviews for this title yet.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.